Tuesday, December 24, 2019

The Progression Of The Role Of Women - 2180 Words

The Progression of the Role of Women in Society Throughout the course of history, women have widely been relegated to a position inferior to their male counterparts. Mothers, wives, caretakers of domestic life—they were expected to fill these roles and fully devote themselves to the men in their lives, all the while not considered equal to them, but rather man s property to care for; however, in recent centuries, the status quo has started to change. As an increasing number of women sought equality among the sexes and the realization of their worth as individuals, the role of women in society adjusted to expand beyond traditional notions. While their position in the world remains unclear, it certainly continues to be questioned and challenged by millions of people around the world. In order to understand how women’s roles have changed over time, one must first look back to the nineteenth century, when brewing tension and a rigid social climate pushed some women to act differently than others. This is evident in Jane Eyre, in which Jane rises above the constraints placed on her gender. While living at Gateshead under her aunt’s supervision, Jane distances herself from being ladylike, responding to her aunt’s harsh words with sharp statements rather than submitting to her authority as her guardian. Jane also sought to further her education, studying hard to master every subject at the Lowood boarding school and conversing with her fellow student and close friend Helen,Show MoreRelatedEssay on The Progression of the Role of Women in America1171 Words   |  5 Pagesthe periods of 1890 to 1925. Not only did things change economically for them but also politically. Many assumptions made about the nature of women affected their position drastica lly. From the era of 1890 to 1925 contributed to a considerable adjustment in the statements about the nature of women and a significant improvement in the general position of women in America. The development of the economy had changed drastically by the late 1800’s. Technology was forming and it was becoming big. InRead MoreMass Media And Its Impact On Society Essay1453 Words   |  6 Pagesgenders or races overt time. Today, there continues to be a set standard in which most individuals are accustomed to view. Therefore, in the remaining of the paper, I will examine each decade from the 1950’s until the 2000’s and the depiction of gender roles in the media. The Postwar Booms The 1950’s was a time of advancement and complete simplicity. After World War 2, this gave rise to the economy as well as the so called â€Å"Baby Boom†. The media became a powerful medium as it publicized everythingRead MoreThe Reality Of The Film Industry985 Words   |  4 Pagesto see as children. Women are seen as objects, toys, things to be messed with and manipulated. What we fail to see is that we are misusing our women and victimizing them in a game society forced them to play—a game in the media. Daily, our minds are flooded with images of scantily clad women, vulgar sex scenes, and women being shamed for living their own life the way they want to live. Movies, television, and social media are platforms which serve as a hanging place for women, and where morals andRead MoreThe Treatment Of Rheumatoid Arthritis909 Words   |  4 Pagesinflammation in the tissue lining the joints, which leads to joint swelling, pain and stiffness2. RA occurs three time s more often in women compared to men3. While this sex bias in the prevalence of RA is not yet understood, it has opened a new field of research to investigate sex differences in RA and to gain a better understanding of the etiology and progression of this debilitating disease. Note: Although the terms sex and gender are used to refer to biological vs. psychosocial differences respectivelyRead More Gender Roles In Star Trek Next Generation Essay1704 Words   |  7 Pagesthere has been progression with the times and the issues. The issues that surround the episodes of Star Trek include race, religion, sexuality, the depiction of science and gender roles. The central focus being talked about in this paper will be gender roles. Gender roles in Star Trek deal with leadership and sexuality. nbsp;nbsp;nbsp;nbsp;nbsp;Men and women have had different roles in Star Trek as well as different progressions. Men in Star Trek have always had a leadership role. In the originalRead MoreRacism And Its Impact On Science1390 Words   |  6 Pagesscience is not meant to be contaminated with any cultural or social values or bias that may affect the outcome of scientific experiments. Unfortunately, since science has started to develop, social and cultural influences play a small, but noticeable role in science. It seems that individuals’ beliefs and values cloud their judgments to arrive to an irrational and subjective view of science. Predictably, if scientists have bias, it would be expected to see that bias, irrationality, and subjectivityRead MoreEssay on Kingdom of Matthias by Paul E Johnson and Sean Wilentz973 Words   |  4 Pagesestablished by Robert Matthews (Matthias). Within his kingdom, Matthias and his followers, abided by Matthias, believes of the subjugation of w omen by men. Even though at the time the cult was in existence the United States was experiencing two great movements that urged the forward progression of women, the Market Revolution and the Second Great Awakening. Two women in particular are mentioned in Johnson and Wilentz’ book that were really suppressed by Matthias and his subjects. One was Isabella vanRead More A Role of the Women Essay1119 Words   |  5 PagesThe Role of a Woman In a Raisin in the Sun is a play about a family that lives on the South side of Chicago, a section of the city Hansberry once described as â€Å" a place apart†, where â€Å" each piece of our living is a protest â€Å". After the death of Walter Young (Big Walter), his wife, Lena (Mama), is the beneficiary of a $10,000 insurance policy. The money will be used to provide for the family’s future. Race, race relation and big Walter’s insurance money supply the thematic context for Hansberry’sRead MoreHow Medicine Changed American History1296 Words   |  6 Pageschanged American Society. The progression of medicine has impacted American lives in multiple ways. It has changed how the United States military uses medicine, how American scientists research medicine, and how everyday American citizens use medicine. Just 100 years ago, the people of the time period would not have been able to comprehend the medical advances that today’s society experienc es, and what postmodern societies will continue to experience. Over time, the progression of medicine affected AmericanRead MoreSwedens Role Of Women In The Australian And Swedish Government1409 Words   |  6 PagesSince the 20th century, Sweden has evolved into the 6th highest ranking parliament, when it comes to women; although, Australia’s parliament is ranked as 50th regarding gender equality, the country was one of the first nations to acknowledge women’s suffrage (Inter-Parliamentary Union 2017). Sweden’s government is a monarchy comprised of a multiparty system parliament (Riksdag). Representatives are elected and nominated by the people to take part in the Swedish parliament, titled Riksdag. Likewise

Monday, December 16, 2019

Cultural Critique on the Internet Free Essays

Through the onset of industrialization, countries all over the world had experienced remarkable changes in its society. Sophisticated technologies, gadgets and facilities had been made available to man. These inventions, which are results of man’s work, pave the way to the society’s advancements. We will write a custom essay sample on Cultural Critique on the Internet or any similar topic only for you Order Now One of the most remarkable artifacts that the new milieu brought into picture is the internet. The advent of the internet came into vision â€Å"when people in the early 1960s saw great potential value in allowing computers to share information on research and development in scientific and military fields† (Brief History of the Internet). J. C. R. Licklider was said to be the pioneering person of the internet. In 1962, he proposed a global network of computers and work to develop it (Brief History of the Internet). The initial efforts of Licklider had inspired other people to participate in designing and bringing internet into a complete picture. The theory of pocket switching developed by Leonard Kleinrock ‘forms the basis of internet connections. ’ In the year 1969, ARPANET (initial name given to internet) was brought on line. It was first used to connect four Universities in the United States to provide a channel for research communication and exchange. Early times of internet use and connection were very complex. Furthermore, the used of the internet was only limited to education, government and research use. Commercial used of the internet was then prohibited. This prohibition was put to an end when the ‘dot-com boom’ in the second half of 1990’s hit the stock market and media (Gozzi Jr. 470). Investments for the commercialization of the internet were in demand during these years. It was also during these times when Microsoft had its ‘full scale entry into browser, server and Internet Service Provider market completed the shift t a commercially based Internet’ (A Brief History of the Internet). As seen today, the internet industry or the ‘dot-com’ economy is continuously growing and taking an advance step everyday. The definition as well as the description of the internet was finalized and passed as a resolution on October 24, 1995. The following statement provides the definition and description of the internet: RESOLUTION: The Federal Networking Council (FNC) agrees that the following language reflects our definition of the term â€Å"Internet†. â€Å"Internet† refers to the global information system that — (i) is logically linked together by a globally unique address space based on the Internet Protocol (IP) or its subsequent extensions/follow-ons; (ii) is able to support communications using the Transmission Control Protocol/Internet Protocol (TCP/IP) suite or its subsequent extensions/follow-ons, and/or other IP-compatible protocols; and (iii) provides, uses or makes accessible, either publicly or privately, high level services layered on the communications and related infrastructure described herein (Leiner et al n. p). This technology grants mechanism to people throughout the globe to process and relay information without regard for geographic location. It has been a channel for communication, business, community operations and education. It opened the possibilities of on line learning and business negotiation and made the life of individuals to be modern and sophisticated. Through the onset of this technology, advancement in the society and man’s culture also took place. The benefits that this technology bring is said to be limitless and essential. However, at present times, people seem to abuse the used of the internet. Such abuse initiated the negative implications and harm of the said artifact to the society as a whole. The internet has also brought succor to the lives of many people in economically less developed countries that have a somewhat substandard educational system. This is by way of accessing the online learning materials of world-class universities around the world. They are able to access up-to-date information on almost all subjects and upgrade their knowledge. The community had too much relied on the features of the internet. In an article written by Greenblatt, he argued that the rise of the internet had negatively affected traditional television (149). It is feared that the internet would eventually kill television as it does in the music industry and in the print media. Competition between traditional television and the internet arises. It was noted in the article of Greenblatt that people spend less time in viewing the television than they do in the net. Through on line streaming, watching sports, concert of artists, etc is now possible. It is showed that the traditional way of watching (i. e. with the use of television) had been altered due to internet boom. While it can be said that the presence of internet provides the benefit for individuals to watch programs in their most convenient time, it is still unfair because other industries suffer. Too much dependence of the public to the internet had brought the problem of unfair competition. People’s way of socializing was also altered through the use of the internet. The usual way of meeting and knowing a particular person had been changed. Most people use the internet to meet and socialize with new people. This has been made possible through the use of chat rooms as well as other internet sites like friendster. The value of having friends is not the main question being posed. The threat for such sites and chat rooms is the opportunity for on line prostitution and other crimes to take place (Clemmitt 450). The internet had (in no doubt) expanded prostitution, bringing it available not only on the area where a certain prostitute lives but also in nearby cities or town. The invention of the internet has also given rise to a new kind of addiction, which is online porn addiction where ‘there’s no doubt that some people’s porn consumption gets them in trouble — in the form of maxed-out credit cards, lost sleep, neglected responsibilities, or neglected loved ones’ (Martin F. Downs). Violent acts of children are also partly blamed on the internet. On line games which most children and youngsters play depict violence which eventually changes their psychological behavior. The increase in violent acts of these youngsters eventually contributes to an increase in crime. Early exposure of these youngsters to act of violence and other adult materials can bring unfavorable effect to their perception about the reality. Addiction to these on line games had also reduced their time for physical activities therefore bringing the problem of obesity. ‘Dr Robinson from the British Nutrition foundation said 40% of boys and 60% of girls were found to spend less than the recommended one hour per day in physical activity’ (BBC News). Moreover, child pornography on the internet is one of the bad practices that the internet has been able to cultivate. Aside from children being used as prostitutes, other young children also visit pornographic sites. This does untold psychological damage to these children as they do not know what is right and what is not. They are sometimes compelled to practice what they have seen, thereby contributing to the increasing level of moral decadence. Also the danger of teenage pregnancy, sexually transmitted diseases and other forms of bad deeds has been blown out of proportion by exposure to the internet. The most controversial and frightening contribution of the internet is the opportunity that it provides for act of terrorism. Terrorist are availing the opportunity to connect with the internet and used this artifact as a propaganda tool (Anderson 25). Acts of terrorism can now be perpetuated now, easier than before with the use of the internet. The most benign way of this act is the production of malicious softwares in the form of computer viruses, worms, Trojans and crawlers. This causes instability of these computer machines, to the detriment of the user. every machine that is connected to the internet is potentially a broad casting station, a printing press or a place of assembly, terrorists can now disseminate their information undiluted by the media and untouched by government censors. In the past, the al-Quaeda had benefited from the extensive use of the internet not until their network was intercepted. The following statement, which basically tackles on how terrorists’ actions were improved through the aid of the internet, was cited in Anderson’s work (2003). â€Å"Using the Internet for communication can increase speed of mobilization and allow more dialogue between members, which enhances the organization’s flexibility, since tactics can be adjusted more frequently. Individuals with a common agenda and goals can form subgroups, meet at a target location, conduct terrorist operations, and then readily determine their relationships and re-disperse† (27). Documents accessed through internet connection also provided the Al-Queada to obtain details regarding the design lay out of the World Trade Center which contributed to the success of making their plans. The Al-Queada group had developed their action in using the internet as a tool for terrorism. It is alarming to think that future terrorists would follow the step taken by the mentioned group and may even develop more powerful and sophisticated programs that would aid in the threat of terrorism. The internet had initiated the risk of cyber terrorism. Internet’s role in shaping today’s culture is indeed remarkable and at the same time threatening. Pioneers of the internet may have the pure intention to bring the world in the state of modernization. However, it is sad to know that upon the onset of modernization comes the threat and harm that the internet posed. Overuse, misuse and overdependence of people in this technology will in no doubt bring several detrimental effects. As discussed from the examples above, actions of people as well as their cultural identity are negatively being altered by the mere presence of the internet. The world is increasingly been described as being ‘westernised’ since everyone, especially the youth, are increasingly turning to the way of life of the Americans and Europeans. The internet’s original purpose of making information accessible, sharing this information in a fast pace and making long distance communication possible had been abusively used by some people therefore bringing a negative impact on the society’s culture. Our world nowadays is continuously progressing and accompanying this progress is the innovation of new artifacts. Truly, these new artifacts had taken a vital role in shaping our society’s culture as well as shaping the minds of people. These innovations would be more likely to be inevitable. Every new artifact is invented to somehow benefit and bring people a comfortable way of living, however, one should not overlook the harm that these new artifacts may bring. Every time that we take a step towards advancement comes the opportunity for societal and cultural change. These changes bring forth several issues and problems that are more likely to have negative outcomes. The internet has had its effects on society at present and it will have its effects in the future. The future of the internet is faced with the question on how management of change and evolution would be done. The internet has got the potential of turning the world to a single-culture, single language world. This would have far reaching effects as it would eliminate the numerous world cultures that have been built since the beginning of time. All the ancient civilizations are still visible today because they have been preserved in one way or the other. Because of this, people travel to these locations as tourists. In this way, the memories are kept alive. The rate the internet craze is going, this trend is likely to be reversed since people can see these locations on the screens of their computers. Let us not keep ourselves to be tongue tied and see how the negative outcomes abolish our cultural and societal identity. We should act on this matter. Action, they say, is louder than voice. Work Cited Anderson, Alison. â€Å"Risk, Terrorism, and the Internet. † Knowledge, Technology Policy 16 (2003): 24-33 BBC News, â€Å"Health Symptoms in Obese children. † 16 May 2008 http://news. bbc. co. uk/1/hi/health/1617890. stm. â€Å"Brief History of the Internet. † 28 May 2008 http://www. walthowe. com/navnet/history. html. Clemmitt, Marcia. â€Å"Prostitution debate. † CQ Researcher, May 23, 2008: CQ Researcher Online. Capella Lib. 29 May 2008 http://library. cqpress. com/cqresearcher/cqresrre2008052300. Downs, Martin F. â€Å"Is pornography addictive. † 16 May 2008 http://men. webmd. com/guide/is-pornography-addictive. Greenblatt, Allan. â€Å"Television’s future. † CQ Researcher, February 16, 2007: CQ Researcher Online. Capella Lib. 29 May 2008 http://library. cqpress. com/cqresearcher/cqresrre2007021600. Leiner Barry M. , V. G. Cerf, D. D. Clark, R. E. Kahn, L. Kleinrock, D. C. Lynch, J. Postel, L. G. Roberts and S. Wolff. â€Å"Brief History of Internet. † 10 December 2003. Internet society. 28 May 2008 http://www. isoc. org/internet/history/brief. shtml#Authors. How to cite Cultural Critique on the Internet, Papers Cultural Critique on the Internet Free Essays Through the onset of industrialization, countries all over the world had experienced remarkable changes in its society. Sophisticated technologies, gadgets and facilities had been made available to man. These inventions, which are results of man’s work, pave the way to the society’s advancements. We will write a custom essay sample on Cultural Critique on the Internet or any similar topic only for you Order Now One of the most remarkable artifacts that the new milieu brought into picture is the internet. The advent of the internet came into vision â€Å"when people in the early 1960s saw great potential value in allowing computers to share information on research and development in scientific and military fields† (Brief History of the Internet). J. C. R. Licklider was said to be the pioneering person of the internet. In 1962, he proposed a global network of computers and work to develop it (Brief History of the Internet). The initial efforts of Licklider had inspired other people to participate in designing and bringing internet into a complete picture. The theory of pocket switching developed by Leonard Kleinrock ‘forms the basis of internet connections. ’ In the year 1969, ARPANET (initial name given to internet) was brought on line. It was first used to connect four Universities in the United States to provide a channel for research communication and exchange. Early times of internet use and connection were very complex. Furthermore, the used of the internet was only limited to education, government and research use. Commercial used of the internet was then prohibited. This prohibition was put to an end when the ‘dot-com boom’ in the second half of 1990’s hit the stock market and media (Gozzi Jr. 470). Investments for the commercialization of the internet were in demand during these years. It was also during these times when Microsoft had its ‘full scale entry into browser, server and Internet Service Provider market completed the shift t a commercially based Internet’ (A Brief History of the Internet). As seen today, the internet industry or the ‘dot-com’ economy is continuously growing and taking an advance step everyday. The definition as well as the description of the internet was finalized and passed as a resolution on October 24, 1995. The following statement provides the definition and description of the internet: RESOLUTION: The Federal Networking Council (FNC) agrees that the following language reflects our definition of the term â€Å"Internet†. â€Å"Internet† refers to the global information system that — (i) is logically linked together by a globally unique address space based on the Internet Protocol (IP) or its subsequent extensions/follow-ons; (ii) is able to support communications using the Transmission Control Protocol/Internet Protocol (TCP/IP) suite or its subsequent extensions/follow-ons, and/or other IP-compatible protocols; and (iii) provides, uses or makes accessible, either publicly or privately, high level services layered on the communications and related infrastructure described herein (Leiner et al n. p). This technology grants mechanism to people throughout the globe to process and relay information without regard for geographic location. It has been a channel for communication, business, community operations and education. It opened the possibilities of on line learning and business negotiation and made the life of individuals to be modern and sophisticated. Through the onset of this technology, advancement in the society and man’s culture also took place. The benefits that this technology bring is said to be limitless and essential. However, at present times, people seem to abuse the used of the internet. Such abuse initiated the negative implications and harm of the said artifact to the society as a whole. The community had too much relied on the features of the internet. In an article written by Greenblatt, he argued that the rise of the internet had negatively affected traditional television (149). It is feared that the internet would eventually kill television as it does in the music industry and in the print media. Competition between traditional television and the internet arises. It was noted in the article of Greenblatt that people spend less time in viewing the television than they do in the net. Through on line streaming, watching sports, concert of artists, etc is now possible. It is showed that the traditional way of watching (i. e. with the use of television) had been altered due to internet boom. While it can be said that the presence of internet provides the benefit for individuals to watch programs in their most convenient time, it is still unfair because other industries suffer. Too much dependence of the public to the internet had brought the problem of unfair competition. People’s way of socializing was also altered through the used of the internet. The usual way of meeting and knowing a particular person had been changed. Most people use the internet to meet and socialize with new people. This has been made possible through the used of chat rooms as well as other internet sites like friendster. The value of having friends is not the main question being posed. The threat for such sites and chat rooms is the opportunity for on line prostitution and other crimes to take place (Clemmitt 450). The internet had (in no doubt) expanded prostitution, bringing it available not only on the area where a certain prostitute lives but also in nearby cities or town. The invention of the internet has also given rise to a new kind of addiction, which is online porn addiction where ‘there’s no doubt that some people’s porn consumption gets them in trouble — in the form of maxed-out credit cards, lost sleep, neglected responsibilities, or neglected loved ones’ (Martin F. Downs). Violent acts of children are also partly blamed on the internet. On line games which most children and youngsters play depict violence which eventually changes their psychological behavior. The increase in violent acts of these youngsters eventually contributes to an increase in crime. Early exposure of these youngsters to act of violence and other adult materials can bring unfavorable effect to their perception about the reality. Addiction to these on line games had also reduced their time for physical activities therefore bringing the problem of obesity. ‘Dr Robinson from the British Nutrition foundation said 40% of boys and 60% of girls were found to spend less than the recommended one hour per day in physical activity’ (BBC News). The most controversial and frightening contribution of the internet is the opportunity that it provides for act of terrorism. Terrorist are availing the opportunity to connect with the internet and used this artifact as a propaganda tool (Anderson 25). Since every machine that is connected to the internet is potentially a broad casting station, a printing press or a place of assembly, terrorists can now disseminate their information undiluted by the media and untouched by government censors. In the past, the al-Quaeda had benefited from the extensive use of the internet not until their network was intercepted. The following statement, which basically tackles on how terrorists’ actions were improved through the aid of the internet, was cited in Anderson’s work (2003). â€Å"Using the Internet for communication can increase speed of mobilization and allow more dialogue between members, which enhances the organization’s flexibility, since tactics can be adjusted more frequently. Individuals with a common agenda and goals can form subgroups, meet at a target location, conduct terrorist operations, and then readily determine their relationships and re-disperse† (27). Documents accessed through internet connection also provided the Al-Queada to obtain details regarding the design lay out of the World Trade Center which contributed to the success of making their plans. The Al-Queada group had developed their action in using the internet as a tool for terrorism. It is alarming to think that future terrorists would follow the step taken by the mentioned group and may even develop more powerful and sophisticated programs that would aid in the threat of terrorism. The internet had initiated the risk of cyber terrorism. Internet’s role in shaping today’s culture is indeed remarkable and at the same time threatening. Pioneers of this artifact may have the pure intention to bring the world in the state of modernization. However, it is sad to know that upon the onset of modernization comes the threat and harm that the internet posed. Overuse, misused and overdependence of people in this artifact will in no doubt bring several detrimental effects. As discussed from the examples above, actions of people as well as their cultural identity are negatively being altered by the mere presence of the internet. The internet’s original purpose of making information accessible, sharing this information in a fast pace and making long distance communication possible had been abusively used by some people therefore bringing a negative impact on the society’s culture. Our world nowadays is continuously progressing and accompanying this progress is the innovation of new artifacts. Truly, these new artifacts had taken a vital role in shaping our society’s culture as well as shaping the minds of people. These innovations would be more likely to be inevitable. Every new artifact is invented to somehow benefit and bring people a comfortable way of living, however, one should not overlook the harm that these new artifacts may bring. Every time that we take a step towards advancement comes the opportunity for societal and cultural change. These changes bring forth several issues and problems that are more likely to have negative outcomes. The internet has had its effects on society at present and it will have its effects in the future. The future of the internet is faced with the question on how management of change and evolution would be done. Let us not keep ourselves to be tongue tied and see how the negative outcomes abolish our cultural and societal identity. We should act on this matter. Work Cited Anderson, Alison. â€Å"Risk, Terrorism, and the Internet. † Knowledge, Technology Policy 16 (2003): 24-33 BBC News, â€Å"Health Symptoms in Obese children. † 16 May 2008 http://news. bbc. co. uk/1/hi/health/1617890. stm. â€Å"Brief History of the Internet. † 28 May 2008 http://www. walthowe. com/navnet/history. html. Clemmitt, Marcia. â€Å"Prostitution debate. † CQ Researcher, May 23, 2008: CQ Researcher Online. Capella Lib. 29 May 2008 http://library. cqpress. com/cqresearcher/cqresrre2008052300. Downs, Martin F. â€Å"Is pornography addictive. † 16 May 2008 http://men. webmd. com/guide/is-pornography-addictive. Greenblatt, Allan. â€Å"Television’s future. † CQ Researcher, February 16, 2007: CQ Researcher Online. Capella Lib. 29 May 2008 http://library. cqpress. com/cqresearcher/cqresrre2007021600. Leiner Barry M. , V. G. Cerf, D. D. Clark, R. E. Kahn, L. Kleinrock, D. C. Lynch, J. Postel, L. G. Roberts and S. Wolff. â€Å"Brief History of Internet. † 10 December 2003. Internet society. 28 May 2008 http://www. isoc. org/internet/history/brief. shtml#Authors. How to cite Cultural Critique on the Internet, Papers

Saturday, December 7, 2019

Sport Tourism Event Impacts on the Host Community Gold Coast Rugby Le

Question: Discuss about the Sport Tourism Event Impacts on the Host Community for Gold Coast Rugby League. Answer: Background to the Research: Sports tourism has expanded exponentially in past few decades. Since 1990s, sports were treated as one of the best ways to attract tourist. Research has shown that hallmark events such as Gold Coast rugby league have made significant contribution towards the Australian economy (Dabscheck 2015). If the Australia's sports competition is taken into consideration, then it can be found that the Gold Cost ruby league generates more revenues than other national sporting events (Dedekorkut-Howes and Bosman 2015). In 2012, it attracted almost 420 million people along with membership and sponsorship. It has seen that when the Cricket Australia generated 206 million dollars revenue; Gold Coast Ruby League, Football Federation Australia and Tennis Australia earned 180 million, 136 million and 100 million dollars respectively during this specific year. Further, it has also seen that more than 55,900 people attended the final session of this game every year and not only this; it becomes popular day by day because of a variety of athletic and swimming events. The social, cultural and psychological benefits are very significant which makes this sport more than an event and more than a game. It is the most exciting sports festival of Australia which connects people from all over the world in an exclusive way (Bajracharya et al. 2015). Through this game, social bonds are strengthening, friendships are created amongst different people, everyone feels emotionally alive, and civil pride is enriched. It allows people to reflect on democratic traditions by highlighting the cultural heritage and magnificent achievements made by past athletics. This research proposal is carried out to evaluate the societal as well as economic benefits of Gold Cost ruby league. Research Aim The research study will be conducted to conceptualise sports tourism in the context of its population, dimensions and activity. The major aim of this research study is to highlight the socio economic benefits of sports tourism. In addition, through this research study, it will be easy to understand the ways of the gold coast to attract tourists from different countries through sports. Research Objectives: The research objectives of this research proposal are as follows To perform a social cost-benefit analysis of Gold Coast rugby league; To evaluate the economic cost-benefit analysis of Gold Coast rugby league; and To recommend strategy to enhance the socio-economic benefits from Gold Coast rugby league; Data Requirements: Data will be collected from secondary resources such as online and offline articles, journals, books and others valid sources. These data will be collected to get relevant information which can help to understand socio-economic benefits of Gold Coast rugby league to gain future benefits. Proposed Research Methods: Inductive approach along with explanatory design will be taken into consideration to analyse the reasons of each event and its impacts with theoretical knowledge and practical applications (Dedekorkut-Howes and Bosman 2015). Quantitative analysis technique will be adopted to analyse the collected information from various resources to channelize them perfectly inside the research work. Quantitative analysis technique will help to extract exact data and information from a large number of responses. References Bajracharya, B., Too, L., O'Hare, D. and Khanjanasthiti, I., 2015. Planning for the Gold Coast: Processes, challenges and opportunities.The Gold Coast Transformed: From Wilderness to Urban Ecosystem, p.159. Dabscheck, B., 2015. An orbit of coercive comparison: Collective bargaining in the Australian Football League and the National Rugby League. InThe Sports Business in The Pacific Rim(pp. 333-352). Springer International Publishing. Dedekorkut-Howes, A. and Bosman, C., 2015. The Gold Coast: Australias playground?.Cities,42, pp.70-84. Schaumberg, M., Jenkins, D. and De, X.J., 2015. Oral contraception and the menstrual cycle in exercise science and sports medicine researchShould it be considered?: A three-step method for ovarian hormone phase verification.Journal of Science and Medicine in Sport,19, p.e30.

Saturday, November 30, 2019

What Is Counselling Essay Sample free essay sample

Answer the inquiry ‘What is reding? ’ by sketching what you understand to be the cardinal elements that constitute the pattern of reding. This treatment will get down by sing two definitions of reding. traveling on to place cardinal elements of pattern and what makes reding different from other professions where reding accomplishments may be used. Finally the treatment will see the function of the British Association for Counselling and Psychotherapy ( BACP ) which regulates the profession. In order to reply this inquiry. it is necessary to see definitions of reding from both professional and client positions. This definition is the professional position from the BACP: ‘Counselling takes topographic point when a counselor sees a client in a private and confidential scene to research a trouble the client is holding. hurt they may be sing or possibly their dissatisfaction with life. or loss of a sense of way and intent. ’ ( BACP. 2009 ) It is of import professionals understand the significance of reding and have a professional position so they work in a competent mode. We will write a custom essay sample on What Is Counselling? Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page nevertheless for effectual guidance to happen. the client has to be comfy with the counselor so it is besides utile to see the client’s position: ‘Counselling is an activity that takes topographic point when person who is troubled invites and allows another individual to come in into a peculiar sort of relationship with them. A individual seeks such a relationship when they encounter ‘a job in mundane living’ that they have non been able to decide through their mundane resources. and that has resulted in their exclusion from some facet of full engagement in societal life. ’ ( McLeod. 2008. pg 23 ) From both of these definitions it can be seen that reding is a professional relationship between the counselor and client. in a confidential scene. where the client can discourse their issues and is enabled to happen their ain replies. The professional definition ( BACP. 2009 ) besides states that reding merely occurs at the client’s petition and explains how reding purposes to enable the client to do alterations in their lives through the act of being listened to and researching issues in a safe infinite. The definition besides states that reding is non-directive intending no advice will be given. which is in contrast to other functions where reding accomplishments may be used and these professional differences are the following point to be discussed. The counsellor’s function is to listen to the client and through this to enable the client to happen their ain replies to their jobs. This is a alone function. there is no other professional relationship in which this happens and it is the lone function the counselor has. This is in pronounced contrast to other functions where the professional’s ain function is the primary function and listening to patients the secondary function. For illustration a nurse delivering nursing attention to a patient is transporting out his/her primary function and may speak with the client and utilize some guidance accomplishments in making so. However. utilizing reding accomplishments during conversation in this manner is non the same as guidance. The conversation may affect listening to the patient but the nurse is improbable to be listening in the manner a counselor does as that is non his/her primary function. The nursing function besides includes reding on wellness affairs and this is once more in contrast to reding which is non-directive. The function of the counselor and the reding profession as a whole is overseen by the British Association for Counselling and Psychotherapy ( BACP ) and the treatment will now look at the function of this organic structure in more item. The BACP regulates the reding profession to guarantee that registered counselors are qualified and work to required criterions. In holding a registry of counselors. the public can happen a counselor who meets these criterions and are protected from those who pattern as unregistered counselors and who may be potentially harmful to them. As a regulative organic structure it has an Ethical Framework ( BACP. 2009 ) which registered counselors are required to work within. This model covers all countries of reding pattern including values and rules. counsel for good pattern and professional behavior. Counselors are expected to be committed to the rules of regard for human rights and the diverseness of the experiences and civilization of their clients. They have to guarantee unity within their professional relationships with clients and supply a good criterion of pattern. This includes doing a contract with the client so the client knows what to anticipate. This would cover issues such as fees. timing of Sessionss. confidentiality and occasions when confidentiality would necessitate to be breached such as child protection issues or the hazard of injury to themselves or others. The contract should besides explicate the ailments process so the client knows what to make if they have a job with the counselor. Besides mentioned in the BACP model are the personal accomplishments and qualities of the counselor ( BACP. 2009 ) which are really of import as the counselor needs to hold these qualities in order to construct effectual professional relationships with clients. The counselor needs to hold empathy with the client and be able to understand things from the client’s point of view. The counselor must be sincere or echt as any falseness is extremely likely to be noticed by the client who may experience they are being judged or laughed at. The counselor besides needs to demo regard for the client while working in a competent. non-judgmental mode. While all counselors should hold the moral qualities referred to above. each client experiences the relationship otherwise so from the client’s position it is of import to happen a counselor they are comfy with for reding to be effectual. This was true in the instance of Laura Allen ( Allen. 1990. cited in McLeod. 2008. pg 11 ) who saw a counselor who she felt acted in a superior mode and she finally walked out during a session. She so saw a counselor who she felt it necessary to protect by non speaking about the more hard issues. therefore neither of these two experiences helped her. This instance analyze high spots the importance of the client happening the right counselor for them. This essay has discussed professional and client definitions of guidance and considered the counsellor’s function. pattern. accomplishments and qualities under the BACP Ethical Framework. In reply to the inquiry. I would specify guidance as a professional relationship between the counselor and client where the client identifies issues and troubles they are holding and is enabled to happen ways of covering with those issues through speaking openly with the counselor. Mentions British Association for Counselling A ; Psychotherapy ( 2009 ) ‘Ethical Framework’ hypertext transfer protocol: //www. bacp. co. uk/ethical_framework/ethics. php ( Accessed 23/01/09 ) British Association for Counselling A ; Psychotherapy ( 2009 ) ‘Personal Moral Qualities’ hypertext transfer protocol: //www. bacp. co. uk/ethical_framework/personal. php ( Accessed 23/01/09 ) British Association for Counselling A ; Psychotherapy ( 2009 ) ‘What is reding? ’ hypertext transfer protocol: //www. bacp. co. uk/information/education/whatiscounselling. php ( Accessed 23/01/09 ) McLeod. J. ( 2008 ) Introduction to Counselling ( Ed. D. Langridge ) . Maidenhead/Milton Keynes. Open University Press/The Open University

Tuesday, November 26, 2019

critique 4 Essays - Articles, Philosophy, Continental Philosophers

critique 4 Essays - Articles, Philosophy, Continental Philosophers Philosophy in Relation to Science, Religion, and Mythology Sidney Wright Howard University Philosophy in Relation to Science, Religion, and Mythology Karl Jaspers in Philosophical World Orientation shows the reader the contrast between philosophy and science, mythology, and religion. Philosophy is a broad field of knowledge while in science, there is no specific matter of the study; it lacks the "character" and "positivity" of religion (Jaspers ,296), and it involves to advanced thought for mythical tales. Science is a very subjective ( Jaspers 256) matter. Whenever you trying to experiment with science there has to be an object as a whole(Jasper 257). In other words, whenever you use science there must be something that you are attempting to manipulate. Science is a "cogent knowledge In other words it is logic and can be understood easily through experience and senses'(Jasper 78). Philosophy however works with many concepts or ideas that may not always be "testable. Philosophy can exist with no objects, while if objects were to disappear from the earth science would disappear as well. Science discusses, an object" while Philosophy gives that object a voice" With that being said, philosophy and science has very few distinctions because science is a step stone to philosophy. Science gives you a foundation of knowledge based on a object, but philosophy takes that expounds on it. Based on the authors description I believe Jaspers would define Philosophy as a concept that can help inv ent or publicize a commodity. Philosophy and religion has their own unique differences as well. Jasper believes that religion has positive character while philosophy lacks character"(Jasper 69 ) In other words religion no matter what it may be, gives people tangible evidence of hope in sacred texts and rituals such a prayer. Religion promises positive rewards such as eternal life If you follow certain rules. Not only does following the rules of your religion guarantee you eternal life , but it also promises blessings on Earth. Religion also answers some of the most controversial questions about the meaning of liff and other questions that could disturb someone's soul. Although philosophy attempts to answer questions regarding the meaning of life and attempts to grasp humanity's purpose" it is very different from religion. It has no sacred text, or special rituals . There is no place for anyone who practices philosophy to gather as a community. It is a completely independent journey that encourages freedom o f thought rather than the rules that religions promotes Philosophy doesn't have character because "it deals with reality instead of hopeful thought. So while the questions and answers asked in religion and philosophy may be similar, religion will alway has the same answer where philosophy may not because it is ever changing ''.Based on. Jaspers descriptions I believe he would also define Philosophy as a idea that has the power to control other while not giving them strict guidelines to follow. Lastly mythology and philosophy are different because philosophy is more relevant than mythology. Although mythology is a respectable work of literature ultimately it is only stories or tales made to question reality and meaning behind the phenomena of life.'' Philosophy does this as well, but in a way that is intellectually stimulating. It involves critical thinking, logical analysis to reach a place of total knowledge . Mythology "provides the human experience "(Jasper 125) but it does not measure to the level of thought that philosophy requires. Therefore mythology isn't a useful resource when questions about humanity and human extinction arise. Compared to religion, science and mythology i believe that The author believes philosophy quenches the thirst of knowledge more than any other subject . All of the other entities are just stepping stones reaching for the total Knowledge that is philosophy. Jaspers, Karl. Philosophy . University of Chicago Press, 1969.

Friday, November 22, 2019

Proven MBA Essay Tips for Outstanding Application

Proven MBA Essay Tips for Outstanding Application Proven MBA Essay Tips for Outstanding Application Writing an MBA essay in order to get into a business school is more about expressing your true self than following any sort of predetermined set of rules. However, it’s good to keep in mind that even though you are not restricted in your writing, it’s still a good idea to think twice about everything you want to include in your application essay. Luckily, there are some proven MBA essay tips that can help you get on your way and start writing that application paper. Let’s take a look at some of them, and keep in mind that you should adapt each one to who you are and what business school you are applying to; don’t take them for granted. Research your school Assuming that you’ve settled with applying to a particular business school, it’s important to do some research before writing your MBA essay. Every school has a different set of expectations and knowing what they are will give you a competitive edge towards other applicants. You can even go a step further and do some research about the school itself. Including some of these facts subtly in your application essay will show the admission board that you are a person who does their own research and does a thorough job of choosing his or her future school. This will make them feel grateful for your initiative. Reflect and plan ahead Writing your MBA essay might take longer than you think, since it will require that you sit down and talk with yourself. That’s right; you need to get to know the real you in order to write a perfect application essay, MBA or not. Think about everything you’ve been through so far and what makes you tick. Why do you want to go to business school? Why that particular school? Every answer that you come up with should go to your notepad for further use once you start writing the actual MBA essay. Fortunately, there are sources out there that can give you useful MBA essay tips on what the admission office will look for the most. Take your time to carefully plan your application essay and not rush anything before you are confident that you are ready. Be constructive and critical The most important element of your application essay is the section in which you list everything you are good at and not so good at. This is the part where you put your ego on the side and be very honest with yourself. No one is perfect, and realizing that you’re not perfect is the first step in knowing who you are and becoming better at it. Business schools are always on the lookout for self-aware and self-confident people who are willing to improve themselves and not let their inner pride take over. Modesty and humble thinking will always win over pride, so make sure that you have a good balance of both. Be yourself when you write your application essay. You are applying for business school, but you’re also human and you are allowed to convey feelings and express thoughts. Forward-thinking and visionary students are always welcome at any business school. Write cohesively You will want to say a lot of things in your MBA essay and it’s important that all of it feels like a whole. You can’t start your application paper with one tone of voice and end it on a completely different leg. This will show that you are nervous and unsure of yourself. While that may be the case with many applying students, there are services out there that help students format and proofread admission essays in order to make them presentable. You can write whatever you are obliged to write and send them your paper in order to make it more cohesive. Just keep in mind that you can do the same by yourself as well; all you need is a clear head and some online research about what an MBA essay format should look like. Answer the questions Try not to lose yourself in your thoughts when you write your MBA essay. The questions given to you on the application should be the guidelines for your application essay. The school wants you to answer questions in the most direct way possible, and often these questions are not easy. â€Å"Where do you see yourself in ten years time?† is anything but easy to answer. What’s even worse than not answering is writing something completely different and losing the point of your answer. It’s also a good idea to be unique in the way you write your answers. Try to use synonyms and critical thinking by describing your personal skills in a new way. If you’re an avid reader, this shouldn’t be a problem, since reading is the best way to expand your vocabulary and give you new ways of expressing your thoughts. You need to read and reread each question carefully in order to get a better understanding of what is being asked of you. Some MBA essay samples out there might give you a clearer picture of how you should write your paper, but keep in mind that anything you write should be your original thought. Don’t quote and paraphrase anyone; try to answer the questions with your own thoughts. This will show the admission board that you are honest and self-aware individual who is not afraid of who he or she is. Ask for help Whether it’s your parents, your school counselor or a favorite professor; be sure to ask for help and plenty of it. The people who know you will give you fresh insight into who you are and what kind of people skills you have. Since you’ve decided to go to college, many people will be happy to approach you and give you MBA essay tips since this could be the factor that makes or breaks your application essay. Make sure to ask for help from anyone that you think might give you any form of useful advice. Another good way of ensuring that your MBA essay is written correctly is to have your professor read it and gives you feedback. After all a professor will tell you exactly what he or she would look for in an application essay. Once you are satisfied with your writing, it’s time to check your MBA essay format one more time before submitting it. Make sure to check the paper for any grammar or proofreading errors. These will make you look unprofessional, and business school admission boards don’t like unprofessional applications.

Wednesday, November 20, 2019

MRSA Essay Example | Topics and Well Written Essays - 2500 words

MRSA - Essay Example MRSA leads to fatal illness resulting from bacteriemia (Rotas et al, 2007). Staphylococcus aureus is a gram – positive cocci forming grapelike clusters. They have the capacity to cause skin lesions such as boils, carbuncles, impetigo, scalded skin as well as pharyngitis, pneumonia, endocarditis, food poisoning, and toxic shock syndrome (Robbins et al, 335). Moreover, Staphyloccus aureus is considered as the major microorganism causing severe burns and surgical wounds. Next to Escherichi coli, Staphyloccus aureus is the second cause of hospital – acquired infection (Robbins, et al, 335). Robbins, et al, added that this microorganism is remarkable for its local destructiveness. MRSA, otherwise known as methicillin resistant Staphloccus areus is an organism that are resistant to the commonly used antibiotics, methicillin (MRSA, 2004). Methicillin was initially used as antibiotics to manage patients against Staphyloccus aureus infection. However, Methicillin was overused and misused and consequently resulted to a certain situation where MRSA bacterium was no longer sensitive to this particular antibiotic. As a result, methicillin was never used as antibiotics but was only intended to identify this particular type of antibiotic resistance (MRSA 2004; Stryer 2006). Stà ¶ppler (2008) stated that MRSA can be found all over the world and brings about a relatively short history. Stà ¶ppler noted that MRSA existed as long as humanity existed. In 1961, MRSA was first noted. This was approximately two years following the usage of methicillin as an antibiotic to treat the microorganisms Staphyloccocus aureus and other infectious microorganisms. During this time, it was found out that methicillin resistance was caused by a certain penicillin - binding protein that was coded for by a mobile genetic element called as methicillin resistant gene or mecA. Stà ¶ppler (2008) added that this gene continued to evolve in such a way that the strains of MRSA are resistant to other

Tuesday, November 19, 2019

Risk Study Report (occupational health and safety) Research Paper

Risk Study Report (occupational health and safety) - Research Paper Example Individual and commercial insurance is a good way to reduce the personal as well as commercial financial risks. I have selected the J. Paul Getty Museum as the visiting location. The location is situated in Los-Angeles. Los Angeles itself is blessed with beautiful landscapes and the building of the museum is made uniquely so that it would attract as many visitors as the museum can hold. On the other hand the entry to the museum is absolutely free, while visitors are charged $15 for the parking. However, after 5p.m the parking is free too. Museums are good places to find cultural, religious and ancient aspects of the location. Around 1.3 million people visit the museum each year (The J. Paul Getty Museum, 2012). The most significant feature of the tourism business is the capability of the operators to deal with the risks and associated factors regarding the tourism business. It is equally viable for the operators to maintain a smooth, receptive and cost efficient insurance that will ensure to meet the legal necessities and requirements. Risk management ensures to make clear reduction in the unnecessary and unintentional events. However, it is important for the risk managers to develop such strategies to reduce the impacts of the unplanned events. The third important perspective of the risk management is to improve the capability to have full control on all the events and associated risks and maintain cost-efficient insurance within the business environment. Risk management strategies will ensure to enhance the recognition of the risks, analyze the risks and the make strategies to reduce the risk. It not only benefits the organization but also the individuals. On the other hand, the risk management techniques will help to face the accident and help us to be prepared for any accidents. The techniques will also reduce the severity and the after effects of the accidents. Financial damages are heavily influenced by the

Saturday, November 16, 2019

Nature versus nurture Essay Example for Free

Nature versus nurture Essay In the field of psychology there is a large controversy on whether nature or nurture affect who we are or who we will become. Those who favor nature will argue that our intelligence, personality traits and capacity to achieve goals are largely influenced by genetics. On the other side, people who put forward the idea of nurture will say that it is the environment we live in that shapes who we become. According to John Watson, a strong psychologist who proposed environmental learning as a dominating side, he can be able to train a baby randomly chosen in a group of 12 infants, to become any type of specialist he wants. As of now, we know that both nature and nurture play important parts in molding an individual; however, environmental factors are the real origins of our behavior. There are many examples that can be given to support Watson’s behavioristic views and theories. For instance, identical twins have very remarkable similarities; however when raised in two completely different environments, for example how accessible resources are to each of them, private school versus public school, cause several differences in the way they think and behave. Also, how well a parent takes care of his child and how safe the environment surrounding the family is, affects the child’s behavior and decision-making skills. Also, often children who have been raised in a stable and safe environment, with lots of affection from their parents will have a better chance at handling situations and adapting faster to drastic changes than a child who lacked affection and sense of comfort throughout his whole life. In the end, it is a fact that we have traits that are predetermined by our genes, but we can still choose who we want to be through our lifetime by controlling the environment that surrounds each of us.

Thursday, November 14, 2019

Theme of The Country of the Blind Essay -- H. G. Wells

H. G. Wells uses ethnocentrism as a strong device in the short story ‘The Country of the Blind’ to generate the central conflict and to convey the theme: the perils of that deadly combination of stubbornness and blindness. The people of the country of the blind have been isolated from the outside world for fifteen generations, making it hard for them to easily accept the truth and facts about the real world. An accidental fall while climbing a mountain leaves Nunez stuck in a valley, which turns out to be the country of the blind. Nunez, the seeing protagonist, after discovering the citizens are ‘blind’, expects this to be an adventure and eventually came up with an idea to be the king, since he can ‘see’. The idea of ruling the country of the blind evokes the ethnocentrism within Nunez and the blind people. Both, Nunez and the blind people refuse to accept new beliefs and values at first. But as compilations built up, Nunez accepts the way of life and traditions but not the beliefs. Nunez encounters the first ethnocentric conflict unexpectedly when the first three blind men ‘disc...

Monday, November 11, 2019

Write a Properly Referenced Essay on the Treatment and Management of a Patient with Corns

This essay will discuss the different types of corns. This requires looking at the possible causes, treatment and management of a patient with corns. According to SMAE Institute (2012), the different types of corns include Heloma Molle (soft corn), Heloma Durum (hard corn), vascular and neuro-vascular helomata. Hard corns are described by Carlson et al (2004), as thick hardened patches of dead skin and are a result from repeated pressure or friction occurring underneath the foot, on top of the smaller toes, or the outer side of the little toe. Badly fitted shoes may contribute to this as they rub onto the area causing friction. Hyperkeratosis is described by the SMAE Institute (2012), as the thickening process of the skin, a protective response due to the area becoming over stimulated due to pressure or friction. Hogan (2012), describes soft corns as being softer due to moisture in between the toes and more commonly found in between the fourth and fifth toes. According to Goldman (2011), the soft corn consists of a ring of hardened skin and has no nucleus. Treatment should be carried out by a professional such as a podiatrist or a foot health practitioner and requires the gentle removal of the outer ring using a scalpel. The application of astringent or powder to close the pores, reduce sweating and an application of Benzoin compound can be used to harden the skin. The patient should be given advice on appropriate footwear and the use of a gel toe separator to avoid the toes from rubbing together. The SMAE Institute (2012) state the hard corn normally occurs on top of the toes and contains a nucleus. Treatment should include disinfecting the foot and the gentle removal of the thickened skin and the nucleus. A padded dressing should be applied to the area to alleviate pressure and the patient should be advised on suitable footwear. If there are any mechanical causes these should be identified and corrective orthotic devices should be prescribed. As described by The SMAE Institute (2012), the treatment for vascular and neuro-vascular helomata requires enucleation with a scalpel. If this is not successful then silver nitrate or salicylic acid may be used to soften the area and eradicate the heloma. It may take several attempts to be destroyed. If a corn is left untreated it may become ulcerated and as a result may become infected. This will need draining if it contains liquid or pus and/or a course of antibiotics from the General Practitioner may be required. To conclude this essay it is important that an initial assessment is carried out by a podiatrist or health foot practitioner to determine the cause of the problem, so that early treatment can be given to prevent further discomfort. Once the initial treatment is given by the practitioner, regular visits should be maintained and home care advice adhered to. This will maintain the feet in a healthy condition. References: The SMAE Institute, (2012), Module 6, The Skin, Available: www.opencollege.podiatry.com. Last accessed 7th January 2013 Carlson J.K, Eisenstat, A.S, Ziporyn D.T (2004).  The New Harvard Guide to Women’s Health. USA: President and Fellows of Harvard College. 38. Hogan. (2012).  treatment.  Available: Hogan (2012), available from Medscape.com/article/1089807-treatment. Last accessed 7th February 2013. Goldman C. (2011).  corns.  Available: Goldman C. (2011), available from weblink: www.footpad.co.uk . Last accessed 3rd february 2013 Bibliography: Emedicine.medscape.com/article/1089807-treatment, (accessed 30/8/2012)www.webmd.com/†¦treatments†¦/calluses-and-corns-treatment-overv†¦(accessed 30/8/2012) www.feet for life.org, (accessed 31/08/2012)www.epodiatry.com/corns-callus.htlm, (accessed 09/02/2013)

Saturday, November 9, 2019

Analysis of Nestle’s Business Environment

Company Overview Nestle, based in Switzerland, is the world’s leading food and nutrition company measured by revenues (Nestle, 2013). The company sells baby foods, breakfast cereals, coffee, confectionery, frozen food, pet foods, yoghurt and snacks through extensive distribution channels all over the world spreading out from facilities run by the company in over 100 countries. It owns several major consumer brands such as Stouffers, Nescafe, Kit-Kat, Carnation, Nestle water, among many others used by millions each year and which have established Nestle’s successful global brand image (Interbrand, 2013). This success can be attributed to clear focus and vision, as well as success in its continual differentiation and brand positioning which strengthen its market position (Jones, 2012). To sustain this success and thus maintain leadership in its market, the company must often audit and review its strategic position in light of changing factors in its business environment. This paper undert akes this strategic assessment employing the PESTLE framework of analysis. PESTLE analysis The PESTLE framework is a strategic tool used to measure market potential and situation of company (David, 2009). It focuses on factors in the external environment which encompass effects from the political, economic, social, technological, legal and environmental spheres. Political factors With operations spread out across the globe, Nestle is liable to political influences unique to various jurisdictions including applicable laws and regulations governing business operations, as well as stringent international health and safety requirements of significance in the food and nutrition sector, such as the ISO 9002 and HACCP (Hazard Analysis Critical Control Point) preventative food safety systems. The primary goal of these regulations is the protection of consumers from poor quality, potentially health averse/harmful products (Hill, 2006). The company has suffered challenges related to contamination of its products and poor quality supplies which have led to product recalls and market concern. This has hurt the company’s image and impacted sales as well as challenging it with regard to quality control (Nestle, 2013). The company has responded appropriately to address these, to ensure quality and safeguard confidence in its products (Jones, 2012). For successful engagement internationally, Nestle should endeavour to meet these expectations and to conform to the requisite legislations and regulations applicable. Economic factors The global business environment has recently been significantly hindered by economic setbacks due to downturn and global recession. These have adversely affected demand for products through its effect on consumer spending. However, recovery has been swift and the continuing globalization and consolidation has further enhanced growth and demand for product with the convergence in consumer tastes and preferences globally (Hanson et al., 2011). The rise in emerging market economies portends surplus buying power, as well as economies of scale which proffer added economic advantage (Vandewaetere, 2012). The leverage of huge resource capital and R&D capability into continual introduction and redesign of products enables Nestle to strengthen its competitive advantage. Through the localisation of operations in over 100 countries across the globe, the company manages to address the impact of foreign currency fluctuations on import and export aspects of trade (Jones, 2012). Social factors As a producer of finished consumer goods, Nestle is hugely dependent upon customer satisfaction and desirability of its product range to achieve success (Jones, 2012). The company, thus, chooses to embark on huge spending in its competitive sectors to maintain its brand image and to enhance product desirability. Competitive advantage in the sector requires continuous research and development leading to the frequent introduction of new products and redesign of products (Interbrand, 2013). This is a significant strength of Nestle and among the notable factors upon which its industry, sector or market leadership is based (Nestle, 2013). There is an increasing trend towards healthy eating which is increasing demand for healthier food products. This is laden with potential to affect product lines such as chocolate drinks (Jones, 2012). The company has taken specific steps such as the acquisition of specialised start-ups, and successful partnerships to meet the needs of health conscious co nsumers and thereby to take advantage of emerging market trends and opportunities (Vandewaetere, 2012). Nestle is therefore considered to be well adjusted to its market segments given its focus on this growth driver as well as its focus on popularly-positioned products which aims to provide a brand to meet every need. Its more than 8,000 brands enable it to achieve this strategic focus and to compete successfully against corporate rivals (Interbrand, 2013). Technological factors The fast pace of technological development and associated capabilities portend significant challenge for competitiveness in modern industry. Nestle has endeavoured to keep up through enormous investments in research and development to enhance its capability, as well as process efficiency which have enabled its successful differentiation and enhanced competitiveness (Nestle, 2013). However, the company still experiences challenges in its quality control with its inability to provide consistent quality in food products hurting company image and affecting sales (Jones, 2012). The company’s response in this regard has been quite appropriate enabling it to weather this challenge successfully. It has endeavoured to ensure quality in the foregoing and to safeguard confidence in its products through its seal of guarantee initiative (Interbrand, 2013). Environmental factors Nestle is involved in numerous programs aimed at making the company more eco-friendly which are inherent in its C SR initiatives. However, the company is criticised for its weak approach and over the effectiveness of their programs (Jones, 2012; Interbrand, 2013). With the scale of their operations across the globe and massive quantity of output, it is imperative that the company should enhance focus on its environmental impact which is a notable concern in modern industry. This factor has capacity to ruin reputations and affect performance (Hill, 2006). Legal factors Global operations in diverse jurisdictions require astute legal capabilities which Nestle seems to be endowed with. The company’s successful operations in over 100 countries attest to this giving it an edge in unmatched geographical presence in the industry. It also has notable competency in mergers and acquisitions which have enabled it to diversify and to successfully enter new markets thereby sustaining its competitive edge (Vandewaetere, 2012). Major challenges affecting the company Three major challenges are identified and explored to gauge their effect and to find out ways in which they might be addressed. Quality of products and supplies A major challenge with huge capacity for adverse impact on Nestle’s business potential concerns the quality of products delivered and thus the quality control schemes for its products. There have been instances of contamination of products as well as poor supplies which have led to a number of product recalls from the market (Interbrand, 2013). This challenge is fundamental particularly with regard to operations in the food and nutrition industry which is subject to stringent quality, as well as health and safety regulations. The company is subject to a high bargaining power of customers for the most part due to the availability of a wide range of substitute and alternative products in the market and fierce competition from worthwhile rivals (Carpenter and Sanders, 2007). Flouting of health and safety regulations also portends risk for operations in various jurisdictions and may lead to bans in markets and/or restrictions on the use of concerned products. This would definitely be a hindrance to business and would not only adversely impact sales but also would hurt company image and brand positioning which are vital intangible assets in a highly competitive market (Hanson et al., 2011). To reduce the negative impact of this challenge, the company needs to tighten its quality control procedures and schemes for products and also needs to enforce stringent procedures in the choice of suppliers and in the procurement of raw food items from them (Interbrand, 2013). This would not only guarantee conformance with requisite legislation but would also ensure that quality is maintained and adhered to across the entire supply chain. Also essential are measures to ward off loss of consumer trust and drop in confidence in products offered. Assurances in this regard are critical for the maintenance of brand image and reputation, and as well serve to guarantee product performance in the market (Jones, 2012; Vandewaetere, 2012). Weak implementation of eco-friendly initia tives Nestle pursues eco-friendly initiatives as constituent in its corporate social responsibility (CSR). Yet, these initiatives have been subject to extensive criticism over weakness in its approach and over the effectiveness of their programs (Vandewaetere, 2012). Environmentally friendly initiatives are particularly of concern for such entities as Nestle given their scale of operations across the globe and quantity of product output considering its 8,000 product brands (Interbrand, 2013). The primary objective of the company is the delivery of the best quality in everything from primary produce, choices of suppliers and transport, to recipes and packaging materials (Nestle, 2013). However, every stage in its supply chain is bound to have adverse environmental impact which is a notable concern in modern industry given the drive to environmental responsibility. Disregard of such concerns exposes the company to risks to reputation which could have a direct impact on performance (Ha nson et al., 2011). Increasing trend towards healthy eating With the rise in diseases associated with sedentary lifestyles, food choices, and eating habits, there has emerged global awareness of their impacts on individual health. This has engendered health consciousness and regard for choice of foods and their nutritive value or possible consequences. This has led to a trend towards healthy eating which continues to drive consumer preference and demand for healthier food products (Luthans and Doh, 2012). Such a trend is bound to affect popular product lines, such as chocolate drinks, that Nestle offers impacting demand and therefore market performance (Vandewaetere, 2012). In its consumer goods business, Nestle is hugely dependent upon customer satisfaction and desirability of its products to achieve success. It is thus immensely susceptible to market dynamics and trends such as eh above which it can do very little to control and manage (Kazem and Richard, 2008). The problem is further exacerbated by the emergence of social media and global networking through the internet which continues to drive globalization and which is causing a global convergence of consumer tastes and preferences (Hanson et al., 2011; Luthans and Doh, 2012). To counter this challenge, the company needs to embark on initiatives to develop a healthier range of products to cater to health conscious consumers and thereby to take advantage of the emerging trend and opportunities. Nestle should be keen to note the various dynamics and their impact on performance, and should develop flexibility which would enable faster response and adaptability to changes in the market (Jones, 2012). With a sound financial resource base, it is prudent for the company to pursue mergers and acquisitions, which it has done quite successfully, leveraging on its competence in that regard (Vandewaetere, 2012). This way, it is able to hasten its learning curve and guarantee success of initiatives (David, 2009) particularly in light of the fact that the company has an immense range of brands and a complex operational matrix which are in themselves quite a challenge to manage successfully. Conclusion Several factors affect Nestle in its international operations among them political, economic, social, technological, as well as environmental and legal factors, which are significant influences determining the success of operations in modern business environment. Three particular challenges are identified as having substantial impact on Nestle’s operations and business potential. They include: quality of products and supplies which portends loss of confidence in product; the company’s weak implementation of eco-friendly initiatives which are essential not only to check the environmental impact, but also serve as proof for goodwill to society; and, the increasing trend towards healthy eating which is a concern for future competitiveness of the company’s products. These challenges should be addressed to guarantee success of products in markets, as well as overall competitiveness. References Carpenter, M., and W., Sanders, (2007). Strategic Management: A Dynamic Perspective. Harlow: Pearson Prentice Hall. David, F. R. (2009), Strategic management: concept and cases (12th Ed). Pearson, NJ: Prentice Hall. Hanson, D., M., Hitt, R., Ireland, & R., Hoskisson, (2011). Strategic Management: Competitiveness and globalisation (Asia-Pacific, 4th Ed). South Melbourne, Australia: Cengage Learning Hill, C., (2006) International Business: Competing in the Global Economy, (7th Ed) Maidenhead: McGraw-Hill Interbrand (2013). Best Global Brands 2012. Accessed 1/9/2014 from: http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012.aspx Jones, S., (2012). Strategic Management at Nestle. Accessed 1/9/2014 from: http://www.articlesbase.com/management-articles/strategic-management-at-nestle-5907881.html Kazem, C., and L., Richard, (2008). Sustainable competitive advantage: towards a dynamic resource-based strategy. East London Business School: University of East London, UK. Luthans, F., and J., Doh, (2012). International Management: Culture, Strategy, and Behaviour, (8th Ed). Maidenhead: McGrawHill Nestle, (2013). Annual Report – 2013 (English). Accessed 2/9/2014 from: http://www.nestle.com/asset-library/Documents/Library/Documents/Annual_Reports/2013-Annual-Report-EN.pdf Vandewaetere, B., (2012). Personal Interview – 28th November, 2012: Responsible for European Affairs, Nestle. Accessed 2/9/2014 from: www.Nestle.com

Thursday, November 7, 2019

While vs. Whilst

While vs. Whilst While vs. Whilst While vs. Whilst By Maeve Maddox A reader asks: what is the difference between while and whilst? Both while and whilst have been in the language for a very long time. While was in use in Old English; whilst is a Middle English development of while. As conjunctions they are interchangeable in meaning, but whilst has not survived in standard American English. I waited whilst Mugabe delivered what he thought were his pearls of wisdom I waited while breakfast was finished. To the American ear whilst sounds quaint. Some British and Canadian speakers think it sounds literary or old-fashioned, but many British speakers prefer it to while. Here are some quotations from newspapers: Why do flies gather inside a room, whilst bees and butterflies somehow avoid the open door or window? Jill Shimwell, Bebington(www.theguardian.com) has become the first major casualty of England’s World Cup campaign after dislocating his right shoulder while running near the team’s base on the Gulf of Finland. The England manager suffered the injury while jogging (www.theguardian.com) sheriff’s deputies in Kansas who were shot while transporting inmates from a jail to a court hearing on Friday died of their injuries, the police in Kansas City, (www.nytimes.com) agency that takes custody of children separated from their parents, have said that the children will not be reunited while their parents remain in custody. But reunification demands will increase as more parents are released from (www.latimes.com) See Among vs Amongst Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:10 Rules for Writing Numbers and NumeralsBody Parts as Tools of MeasurementWhen Is a Question Not a Question?

Monday, November 4, 2019

Breaking Up Essays (256 words) - Deep As The Sea, Consquence

Breaking Up She cried, cried on my shoulder and asked me for a chance, a chance to be with her again. But her simple request was finally refused. Before seeing her tears, I couldn't know how deeply she loved me. If her tears and her love to me is postively related, she loved me as a mother loves her only son. But why did she treat me as her friend, her helper, her listener, just sometimes her boyfriend? he saying that we never care the things we now enjoy is true. When I loved her as deep as the sea is, she didn't care me much. Now when I am tired to her, she asked me for a chance to care me as much as she had never done. But it is too late. romises are nice, but hardly kept, and they should not be easily made, or disappointments are expected. Her tears made me feel sorry and guilty, but nothing more than that. She wanted me to love her as I did before by her tears, but she failed. t is fated that I and she should be friends only. But we didn't believe this fate, and now we have been tasting the consquence we should have, which left us unrecoverable wounds on my heart and hers. At this moment I don't ask my lord for anything, except a quick recovery for her. lthough her tears were out of her eyes one by one, dropping on my right shoulder, my decision was not melted.

Saturday, November 2, 2019

Advertisements to Compare Assignment Example | Topics and Well Written Essays - 750 words

Advertisements to Compare - Assignment Example Advertisements of this brand aim at creating concern within present and future mothers about baby -care and shifting their opinion from other similar products, both in terms of new design and quality information. Social Media channels can be selected as a mode of communicating the brand message as a whole instead of promoting VO5 targeting the young male and female audiences. This method of promotion will further help the brand in building media more loyal and informed customer base rewarding it with better market positioning in comparison to its competitors (Havas Worldwide, 2013). However, when applying this technique, the brand should be attentive in conveying any message that can raise disputes within its stakeholders. In addition, as it is likely that the messages conveyed through this mode is likely to be channelized within the mass in no time, negative publicity can become an obstruction to the brand’s continuous growth (Nadaraja, 2012). Television advertisement channels can be termed as another mode of mass communication by this brand for communicating to a huge base of customer audiences at a particular time. This type of advertisement channels prove to be effective as customers can get a better understanding of the brand based on their unique selling propositions conveyed through television medium (Bauer Media Magazines, 2013). Television advertising also raises concerns toward the appropriate identification of customers’ motivation needs. Under such circumstances, developing appropriate appeal through the advertisement will be necessary to avoid failure of the brand to attract a larger base of customers (Heath & Feldwick, 2007). Magazines also prove to be a very effective way for promoting such cosmetic brands, especially in case of women, who search for adequate information prior than selecting a particular grooming product. As magazines offer

Thursday, October 31, 2019

Faith and Knowledge Essay Example | Topics and Well Written Essays - 1750 words

Faith and Knowledge - Essay Example Deduction, induction, and abduction in relation to reason in the works of Charles Sanders Peirce are also valid in relation to faith. Gdel's Incompleteness Theorems and Ontological Proof of the Existence of God are also valid when it comes to understand the limitations and shortcomings of both reason and faith. At the end of the road we find the unconditional love of God, and this knowledge springs out of the inner being of faith. The most important point that we ought to keep in mind is the fact that faith and reason are two sides of the same coin. In the same way in which reason is a source of knowledge, faith has also a gnoseological component in the very core of its essence. In the next passage we can assume that Dr. Chong Ho Yu (1994) -when referring to Peirce's concepts- was speaking about faith instead of reason, and the resulting assertions would be completely valid in the realm of faith. Let's see: "The philosophical notions introduced by Charles Sanders Peirce (1839-1914) are helpful for researchers in understanding the nature of knowledge and reality. In Peircean logical system, the logic of abduction and deduction contribute to our conceptual understanding of a phenomenon, while the logic of induction adds quantitative details to our conceptual knowledge. Although Peirce justified the validity of induction as a self-corrective process, he asserted that neither induction nor deduction can help us to unveil the internal structure of meaning. As exploratory data analysis performs the function as a model builder for confirmatory data analysis, abduction plays a role of explorer of viable paths to further inquiry. Thus, the logic of abduction fits well into exploratory data analysis. At the stage of abduction, the goal is to explore the data, find a pattern, and suggest a plausible hypothesis; deduction is to refine the hypothesis based upon other plausible premises; and inducti on is the empirical substantiation." (Yu, 1994). Deduction, induction, and abduction are three interdependent facets of the same process of reasoning according to the insight of Charles Sanders Peirce. Those three elements give shape to faith too. Abduction is a form of guessing, and when we speak of "blind faith" we are indeed referring to the abductive aspect of faith. When we take a look at the Universe, and out its evident majesty we recognise the existence of God, we are using the deductive aspect of faith. In the same way, when we wake up any morning to go to work once again having faith in the idea that everything will work out right during the next 24-hour period, then we are exercising the inductive aspect of faith. And the process of living full of faith every second of our lives has a gnoseological content that makes us be better knowers in our experience of everyday relying and trusting, growing in faith. It doesn't matter if that faith is religious or secular. Faith is faith without any regards of the labels we put on it. As proof of the fact that faith and reason work together in the realm of knowledge, we can clearly see how faith and reason go hand in hand in the following passages from the Bible. Let's see: "Now faith is an assumption of what is being expected, a conviction concerning matters which are not

Tuesday, October 29, 2019

Integration Theory And Policy Development In The EU Essay

Integration Theory And Policy Development In The EU - Essay Example The EU ozone policy grew from scientific research conducted on the ozone layer in the 70’s which showed that industrial pollutants including those produced by certain home appliances and household sprays were having great and far-reaching effects on the ozone layer surrounding the Earth. To minimize potential hazards and set international standards, the EU together with its executive body the European Commission partook in the framing of multilateral environmental agreements. Since the EU was the biggest exporter of CFC’s due to surplus production, its involvement in developing an ozone policy was crucial. However, the EU is dependent on the effectiveness of the EC and the subsequent participation of the member states into agreeing with the policy. In implementing this EU policy, the two grand theories of integration, neo-functionalism, and intergovernmental work in different ways. One of the earliest policies that illustrated the theory of neo-functionalism was the Com mon Agricultural Policy in the 1960s (Lindberg 1963). A neo-functionalistic approach uses the technical and scientific knowledge of ozone depletion data and the substances causing the effect, to allow technocrats in the EC to draw out schemes that curtail or eliminate the use of ozone depletion substances (ODS). Integration using the neo-functionalistic method permits a sharing of scientific knowledge among similar sectors in the various member states, enabling manufacturing and technology companies in those states to implement a common strategy.... Integration also causes a natural spill over of knowledge and activities into other associated sectors (EPSnet). A functional-spill over occurs when certain processes are functionally connected to each other due to the intermeshing of the economy (Lindberg and Scheingold 1970: 117). The common goal of eliminating ODS needs no mandate and thus the populace of the EU is left out. The formation and implementation of an agreement relating to regional issues compels the various states to adopt the common policy (Schmitter 1969). A few public interest and environmental groups may be involved in the process and together a common strategy may be formulated but by and large the institutions of the EU are on their own in the decision making process. The problem that may arise is when a state is slow to implement the policy thus stalling the integration process. On the other hand, an intergovernmental approach would elevate discretionary powers of the EU member states rather than the supranational institutions. Since the states themselves remain the principal arbiters of integration, they possess decision making powers as to whether or not the EU ozone policy should be implemented locally. Here too more powers rest with the national executives of the states and their advisory boards. Their decision to accept or reject the EU ozone policy can override the power of the supranational institutions of the EU such as the European Commission. The consequence is that unequal implementation in the entire EU with some states applying the ozone policy while others rejecting it or delaying its implementation. With the intergovernmental approach the main issue of ozone depletion is never truly addressed by common consensus. Various

Sunday, October 27, 2019

History Of The Epic Of Gilgamesh Philosophy Essay

History Of The Epic Of Gilgamesh Philosophy Essay Humanization responds to a necessity to complement the extremes that converge in the nature of the human being, by which the process of achieving a balance in life can be realized as these extremes shorten its distance and be able to assimilate and associate within the condition of being human. In the epic of Gilgamesh, this is how this complementarity is set between the relationship of Gilgamesh and Enkidu, beings of opposite natures. They will find their human condition under the direct influence that one have over the other. In the vast path they will manage to perform great tasks and adventures, which will further enhance their ties of friendship and loyalty. On one hand, Gilgamesh, King of Uruk, was shown to be a haughty, tyrant and an arrogant character. He is son of Lugulbanda, king of the first dynasty of Uruk and his mother Ninsun, who was a minor goddess. The gods created him with a perfect body. The bigger part of him was made in heaven and the smaller part somewhere on earth. (Jackson 21) The almost divine sublimity of Gilgamesh makes him not be considered human, and in his mind he does not consider the idea of death as a real possibility as for the rest of the human beings. What magnifies his tyranny and arrogance makes him be feared among the people of Uruk. On the other hand, Enkidu, created by Aruru to be the counterpart of Gilgamesh, was born as an animal. He grew up in the woods, raised by nature with a wild personality. He did not know of people and lived with gazelles. Enkidu, the boy who walked on mountains, who eats the food of the beasts and, like the beasts, comes down at will to drink from the watery hole (Jackson 23). Enkidu was seduced by a prostitute named Shamhat and this being his rite of humanization. She let him see what a force a girl can have, and he stayed with her scented bush for seven nights (Jackson 23). The friends he has from on wild will exile him if he presses his person (Jackson 23). Due to this fact, Enkidu starts to build awareness and reason, so he finally acquires the courage to go in search of Gilgamesh. The prostitute said to him Please come with me and be my love at the immaculate domicile and there we will see Gilgamesh, the powerful (Jackson 24). The closer these poles, the greater the possibility is of creating a balance between them. I pray for fortune and for fate to send me such a one that I may have a friend whos as kind and patient as a brother.(Jackson 26). He manages to lose his arrogance and a process of humanization begins that makes him leave behind his tyranny. That is why Gilgamesh forges ties of friendship with Enkidu. Enkidu and Gilgamesh joined in sacred friendship and sealed their solemn bond with a noble kiss. (Jackson 28). Both showing different types of forces complement what they represent and go humanizing constantly to each other. Enkidu worries about how he will die; being as a wild animal when raised in the woods he never had thought about the real meaning that death could have. Moreover, for Gilgamesh, the death of his friend Enkidu marks a turning point in his life. From there one, he achieved assuming his human condition, and therefore mortal. Two systems can be found between the world that is ours, imperfect, and the divine world. The imperfect world is the world of Gilgamesh in which there is suffering. The Divine world where Enkidu comes from is a world where there is no suffering, where there is immortality. The story is based on tragedy as the two protagonists break the rules established by the gods. Aristotle stated that the person who does not dwell within the human limits is either a beast or a God. He defined the limits of the human field with divinity in one end and animal nature in the other. The Gods differ from humans by their immortality, for these beings, death is something impossible. On the other hand, the animals lack the awareness of death and it is something unthinkable. Against these impossible and unthinkable aspects man is aware of his death. This awareness is what marks the limit of the human, the divine and the animal. Taking it to the case of Gilgamesh, believed that being a demigod he was immortal. For him it was impossible, but to witness the death of his friend Enkidu. He realizes death and led him to consider the subject of death and above all to fear it. For Enkidu, being in a primitive and animal state he was not aware of death. His state of irrationality was not able to understand that one day he will die. The death of Enkidu is the destination to which he must return, because he is the god of the underworld. His destiny was to return to the chaos. On the death of Enkidu, Gilgamesh does not support the idea of being without his beloved friend and much less the idea of dying, but failing in his attempts to attain immortality, accepts resigned and becomes a wise man and returned to his life of ruling in Uruk. Gilgamesh undertake a tireless search to achieve immortality; in the same way as other mortal have done it, the distant Utnapishtim found it through the gods. Ive come to ask directions to Utnapishtim, who lives so free beyond deaths deep, deep lake. Where can he be?(Jackson 52). During his voyage, disappointment and discouragement take over him and makes him a man consumed by sadness. God, has your heart forgotten me? (Jackson 61). The characters are relatively free because when they go to some of their adventures, specifically when hunting Humbaba, is it totally their decision to let the monster live or kill him. The uncertainty and fear they had to face when fighting Humbaba against his strength and armor. Even with the protection of the god Shamash, weapons, intelligence and physical power there was no guarantee that they came out victorious in the battle. Though Shamash intervened for us, saying we had slain Humbaba and the bull with his consent (Jackson 39). At the end when the snake steals the plant of youth, it was not a plan of the gods but simply an event of bad fortune. Gilgamesh is the representation of the essence of the man, since it has strengths, fears, ambitions and flaws that every human being has. During the story, powerful emotions, such as love that Gilgamesh and Enkidu felt in their friendship, the pain of a loss in the hands of death, and the revenge of the gods to see the glorious tasks of the two friends. I greatly love my friend who was always there for me. I loved Enkidu who was always there for me.(Jackson 50) The desperation of Gilgamesh to reach immortality, which for him was something unattainable, and the fear of death can also be noticed. Finally the comfort that feels Gilgamesh arriving at his beloved city understanding the issues that have been big concerns in the history of human evolution, these being the meaning of life, the fear of death, and the search for immortality. The instincts of Gilgamesh and Enkidu lead us to a state of balance between the natural and the divine. This state can be found between the supreme and the animal and every human being has it. Gilgamesh lowers his attitudes of demigod and tyrant, becoming a being fearful, passionate, and filled with human feelings. Furthermore, Enkidu goes from an irrational position to a rational and emotional one. The two characters need each other, because they would never have reached the stage of humanization without the complementation of both.