What Is Counselling Essay Sample free essay sample

Answer the inquiry ‘What is reding? ’ by sketching what you understand to be the cardinal elements that constitute the pattern of reding. This treatment will get down by sing two definitions of reding. traveling on to place cardinal elements of pattern and what makes reding different from other professions where reding accomplishments may be used. Finally the treatment will see the function of the British Association for Counselling and Psychotherapy ( BACP ) which regulates the profession. In order to reply this inquiry. it is necessary to see definitions of reding from both professional and client positions. This definition is the professional position from the BACP: ‘Counselling takes topographic point when a counselor sees a client in a private and confidential scene to research a trouble the client is holding. hurt they may be sing or possibly their dissatisfaction with life. or loss of a sense of way and intent. ’ ( BACP. 2009 ) It is of import professionals understand the significance of reding and have a professional position so they work in a competent mode. We will write a custom essay sample on What Is Counselling? Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page nevertheless for effectual guidance to happen. the client has to be comfy with the counselor so it is besides utile to see the client’s position: ‘Counselling is an activity that takes topographic point when person who is troubled invites and allows another individual to come in into a peculiar sort of relationship with them. A individual seeks such a relationship when they encounter ‘a job in mundane living’ that they have non been able to decide through their mundane resources. and that has resulted in their exclusion from some facet of full engagement in societal life. ’ ( McLeod. 2008. pg 23 ) From both of these definitions it can be seen that reding is a professional relationship between the counselor and client. in a confidential scene. where the client can discourse their issues and is enabled to happen their ain replies. The professional definition ( BACP. 2009 ) besides states that reding merely occurs at the client’s petition and explains how reding purposes to enable the client to do alterations in their lives through the act of being listened to and researching issues in a safe infinite. The definition besides states that reding is non-directive intending no advice will be given. which is in contrast to other functions where reding accomplishments may be used and these professional differences are the following point to be discussed. The counsellor’s function is to listen to the client and through this to enable the client to happen their ain replies to their jobs. This is a alone function. there is no other professional relationship in which this happens and it is the lone function the counselor has. This is in pronounced contrast to other functions where the professional’s ain function is the primary function and listening to patients the secondary function. For illustration a nurse delivering nursing attention to a patient is transporting out his/her primary function and may speak with the client and utilize some guidance accomplishments in making so. However. utilizing reding accomplishments during conversation in this manner is non the same as guidance. The conversation may affect listening to the patient but the nurse is improbable to be listening in the manner a counselor does as that is non his/her primary function. The nursing function besides includes reding on wellness affairs and this is once more in contrast to reding which is non-directive. The function of the counselor and the reding profession as a whole is overseen by the British Association for Counselling and Psychotherapy ( BACP ) and the treatment will now look at the function of this organic structure in more item. The BACP regulates the reding profession to guarantee that registered counselors are qualified and work to required criterions. In holding a registry of counselors. the public can happen a counselor who meets these criterions and are protected from those who pattern as unregistered counselors and who may be potentially harmful to them. As a regulative organic structure it has an Ethical Framework ( BACP. 2009 ) which registered counselors are required to work within. This model covers all countries of reding pattern including values and rules. counsel for good pattern and professional behavior. Counselors are expected to be committed to the rules of regard for human rights and the diverseness of the experiences and civilization of their clients. They have to guarantee unity within their professional relationships with clients and supply a good criterion of pattern. This includes doing a contract with the client so the client knows what to anticipate. This would cover issues such as fees. timing of Sessionss. confidentiality and occasions when confidentiality would necessitate to be breached such as child protection issues or the hazard of injury to themselves or others. The contract should besides explicate the ailments process so the client knows what to make if they have a job with the counselor. Besides mentioned in the BACP model are the personal accomplishments and qualities of the counselor ( BACP. 2009 ) which are really of import as the counselor needs to hold these qualities in order to construct effectual professional relationships with clients. The counselor needs to hold empathy with the client and be able to understand things from the client’s point of view. The counselor must be sincere or echt as any falseness is extremely likely to be noticed by the client who may experience they are being judged or laughed at. The counselor besides needs to demo regard for the client while working in a competent. non-judgmental mode. While all counselors should hold the moral qualities referred to above. each client experiences the relationship otherwise so from the client’s position it is of import to happen a counselor they are comfy with for reding to be effectual. This was true in the instance of Laura Allen ( Allen. 1990. cited in McLeod. 2008. pg 11 ) who saw a counselor who she felt acted in a superior mode and she finally walked out during a session. She so saw a counselor who she felt it necessary to protect by non speaking about the more hard issues. therefore neither of these two experiences helped her. This instance analyze high spots the importance of the client happening the right counselor for them. This essay has discussed professional and client definitions of guidance and considered the counsellor’s function. pattern. accomplishments and qualities under the BACP Ethical Framework. In reply to the inquiry. I would specify guidance as a professional relationship between the counselor and client where the client identifies issues and troubles they are holding and is enabled to happen ways of covering with those issues through speaking openly with the counselor. Mentions British Association for Counselling A ; Psychotherapy ( 2009 ) ‘Ethical Framework’ hypertext transfer protocol: //www. bacp. co. uk/ethical_framework/ethics. php ( Accessed 23/01/09 ) British Association for Counselling A ; Psychotherapy ( 2009 ) ‘Personal Moral Qualities’ hypertext transfer protocol: //www. bacp. co. uk/ethical_framework/personal. php ( Accessed 23/01/09 ) British Association for Counselling A ; Psychotherapy ( 2009 ) ‘What is reding? ’ hypertext transfer protocol: //www. bacp. co. uk/information/education/whatiscounselling. php ( Accessed 23/01/09 ) McLeod. J. ( 2008 ) Introduction to Counselling ( Ed. D. Langridge ) . Maidenhead/Milton Keynes. Open University Press/The Open University

critique 4 Essays - Articles, Philosophy, Continental Philosophers

critique 4 Essays - Articles, Philosophy, Continental Philosophers Philosophy in Relation to Science, Religion, and Mythology Sidney Wright Howard University Philosophy in Relation to Science, Religion, and Mythology Karl Jaspers in Philosophical World Orientation shows the reader the contrast between philosophy and science, mythology, and religion. Philosophy is a broad field of knowledge while in science, there is no specific matter of the study; it lacks the "character" and "positivity" of religion (Jaspers ,296), and it involves to advanced thought for mythical tales. Science is a very subjective ( Jaspers 256) matter. Whenever you trying to experiment with science there has to be an object as a whole(Jasper 257). In other words, whenever you use science there must be something that you are attempting to manipulate. Science is a "cogent knowledge In other words it is logic and can be understood easily through experience and senses'(Jasper 78). Philosophy however works with many concepts or ideas that may not always be "testable. Philosophy can exist with no objects, while if objects were to disappear from the earth science would disappear as well. Science discusses, an object" while Philosophy gives that object a voice" With that being said, philosophy and science has very few distinctions because science is a step stone to philosophy. Science gives you a foundation of knowledge based on a object, but philosophy takes that expounds on it. Based on the authors description I believe Jaspers would define Philosophy as a concept that can help inv ent or publicize a commodity. Philosophy and religion has their own unique differences as well. Jasper believes that religion has positive character while philosophy lacks character"(Jasper 69 ) In other words religion no matter what it may be, gives people tangible evidence of hope in sacred texts and rituals such a prayer. Religion promises positive rewards such as eternal life If you follow certain rules. Not only does following the rules of your religion guarantee you eternal life , but it also promises blessings on Earth. Religion also answers some of the most controversial questions about the meaning of liff and other questions that could disturb someone's soul. Although philosophy attempts to answer questions regarding the meaning of life and attempts to grasp humanity's purpose" it is very different from religion. It has no sacred text, or special rituals . There is no place for anyone who practices philosophy to gather as a community. It is a completely independent journey that encourages freedom o f thought rather than the rules that religions promotes Philosophy doesn't have character because "it deals with reality instead of hopeful thought. So while the questions and answers asked in religion and philosophy may be similar, religion will alway has the same answer where philosophy may not because it is ever changing ''.Based on. Jaspers descriptions I believe he would also define Philosophy as a idea that has the power to control other while not giving them strict guidelines to follow. Lastly mythology and philosophy are different because philosophy is more relevant than mythology. Although mythology is a respectable work of literature ultimately it is only stories or tales made to question reality and meaning behind the phenomena of life.'' Philosophy does this as well, but in a way that is intellectually stimulating. It involves critical thinking, logical analysis to reach a place of total knowledge . Mythology "provides the human experience "(Jasper 125) but it does not measure to the level of thought that philosophy requires. Therefore mythology isn't a useful resource when questions about humanity and human extinction arise. Compared to religion, science and mythology i believe that The author believes philosophy quenches the thirst of knowledge more than any other subject . All of the other entities are just stepping stones reaching for the total Knowledge that is philosophy. Jaspers, Karl. Philosophy . University of Chicago Press, 1969.

Proven MBA Essay Tips for Outstanding Application

Proven MBA Essay Tips for Outstanding Application Proven MBA Essay Tips for Outstanding Application Writing an MBA essay in order to get into a business school is more about expressing your true self than following any sort of predetermined set of rules. However, it’s good to keep in mind that even though you are not restricted in your writing, it’s still a good idea to think twice about everything you want to include in your application essay. Luckily, there are some proven MBA essay tips that can help you get on your way and start writing that application paper. Let’s take a look at some of them, and keep in mind that you should adapt each one to who you are and what business school you are applying to; don’t take them for granted. Research your school Assuming that you’ve settled with applying to a particular business school, it’s important to do some research before writing your MBA essay. Every school has a different set of expectations and knowing what they are will give you a competitive edge towards other applicants. You can even go a step further and do some research about the school itself. Including some of these facts subtly in your application essay will show the admission board that you are a person who does their own research and does a thorough job of choosing his or her future school. This will make them feel grateful for your initiative. Reflect and plan ahead Writing your MBA essay might take longer than you think, since it will require that you sit down and talk with yourself. That’s right; you need to get to know the real you in order to write a perfect application essay, MBA or not. Think about everything you’ve been through so far and what makes you tick. Why do you want to go to business school? Why that particular school? Every answer that you come up with should go to your notepad for further use once you start writing the actual MBA essay. Fortunately, there are sources out there that can give you useful MBA essay tips on what the admission office will look for the most. Take your time to carefully plan your application essay and not rush anything before you are confident that you are ready. Be constructive and critical The most important element of your application essay is the section in which you list everything you are good at and not so good at. This is the part where you put your ego on the side and be very honest with yourself. No one is perfect, and realizing that you’re not perfect is the first step in knowing who you are and becoming better at it. Business schools are always on the lookout for self-aware and self-confident people who are willing to improve themselves and not let their inner pride take over. Modesty and humble thinking will always win over pride, so make sure that you have a good balance of both. Be yourself when you write your application essay. You are applying for business school, but you’re also human and you are allowed to convey feelings and express thoughts. Forward-thinking and visionary students are always welcome at any business school. Write cohesively You will want to say a lot of things in your MBA essay and it’s important that all of it feels like a whole. You can’t start your application paper with one tone of voice and end it on a completely different leg. This will show that you are nervous and unsure of yourself. While that may be the case with many applying students, there are services out there that help students format and proofread admission essays in order to make them presentable. You can write whatever you are obliged to write and send them your paper in order to make it more cohesive. Just keep in mind that you can do the same by yourself as well; all you need is a clear head and some online research about what an MBA essay format should look like. Answer the questions Try not to lose yourself in your thoughts when you write your MBA essay. The questions given to you on the application should be the guidelines for your application essay. The school wants you to answer questions in the most direct way possible, and often these questions are not easy. â€Å"Where do you see yourself in ten years time?† is anything but easy to answer. What’s even worse than not answering is writing something completely different and losing the point of your answer. It’s also a good idea to be unique in the way you write your answers. Try to use synonyms and critical thinking by describing your personal skills in a new way. If you’re an avid reader, this shouldn’t be a problem, since reading is the best way to expand your vocabulary and give you new ways of expressing your thoughts. You need to read and reread each question carefully in order to get a better understanding of what is being asked of you. Some MBA essay samples out there might give you a clearer picture of how you should write your paper, but keep in mind that anything you write should be your original thought. Don’t quote and paraphrase anyone; try to answer the questions with your own thoughts. This will show the admission board that you are honest and self-aware individual who is not afraid of who he or she is. Ask for help Whether it’s your parents, your school counselor or a favorite professor; be sure to ask for help and plenty of it. The people who know you will give you fresh insight into who you are and what kind of people skills you have. Since you’ve decided to go to college, many people will be happy to approach you and give you MBA essay tips since this could be the factor that makes or breaks your application essay. Make sure to ask for help from anyone that you think might give you any form of useful advice. Another good way of ensuring that your MBA essay is written correctly is to have your professor read it and gives you feedback. After all a professor will tell you exactly what he or she would look for in an application essay. Once you are satisfied with your writing, it’s time to check your MBA essay format one more time before submitting it. Make sure to check the paper for any grammar or proofreading errors. These will make you look unprofessional, and business school admission boards don’t like unprofessional applications.

MRSA Essay Example | Topics and Well Written Essays - 2500 words

MRSA - Essay Example MRSA leads to fatal illness resulting from bacteriemia (Rotas et al, 2007). Staphylococcus aureus is a gram – positive cocci forming grapelike clusters. They have the capacity to cause skin lesions such as boils, carbuncles, impetigo, scalded skin as well as pharyngitis, pneumonia, endocarditis, food poisoning, and toxic shock syndrome (Robbins et al, 335). Moreover, Staphyloccus aureus is considered as the major microorganism causing severe burns and surgical wounds. Next to Escherichi coli, Staphyloccus aureus is the second cause of hospital – acquired infection (Robbins, et al, 335). Robbins, et al, added that this microorganism is remarkable for its local destructiveness. MRSA, otherwise known as methicillin resistant Staphloccus areus is an organism that are resistant to the commonly used antibiotics, methicillin (MRSA, 2004). Methicillin was initially used as antibiotics to manage patients against Staphyloccus aureus infection. However, Methicillin was overused and misused and consequently resulted to a certain situation where MRSA bacterium was no longer sensitive to this particular antibiotic. As a result, methicillin was never used as antibiotics but was only intended to identify this particular type of antibiotic resistance (MRSA 2004; Stryer 2006). Stà ¶ppler (2008) stated that MRSA can be found all over the world and brings about a relatively short history. Stà ¶ppler noted that MRSA existed as long as humanity existed. In 1961, MRSA was first noted. This was approximately two years following the usage of methicillin as an antibiotic to treat the microorganisms Staphyloccocus aureus and other infectious microorganisms. During this time, it was found out that methicillin resistance was caused by a certain penicillin - binding protein that was coded for by a mobile genetic element called as methicillin resistant gene or mecA. Stà ¶ppler (2008) added that this gene continued to evolve in such a way that the strains of MRSA are resistant to other

Risk Study Report (occupational health and safety) Research Paper

Risk Study Report (occupational health and safety) - Research Paper Example Individual and commercial insurance is a good way to reduce the personal as well as commercial financial risks. I have selected the J. Paul Getty Museum as the visiting location. The location is situated in Los-Angeles. Los Angeles itself is blessed with beautiful landscapes and the building of the museum is made uniquely so that it would attract as many visitors as the museum can hold. On the other hand the entry to the museum is absolutely free, while visitors are charged $15 for the parking. However, after 5p.m the parking is free too. Museums are good places to find cultural, religious and ancient aspects of the location. Around 1.3 million people visit the museum each year (The J. Paul Getty Museum, 2012). The most significant feature of the tourism business is the capability of the operators to deal with the risks and associated factors regarding the tourism business. It is equally viable for the operators to maintain a smooth, receptive and cost efficient insurance that will ensure to meet the legal necessities and requirements. Risk management ensures to make clear reduction in the unnecessary and unintentional events. However, it is important for the risk managers to develop such strategies to reduce the impacts of the unplanned events. The third important perspective of the risk management is to improve the capability to have full control on all the events and associated risks and maintain cost-efficient insurance within the business environment. Risk management strategies will ensure to enhance the recognition of the risks, analyze the risks and the make strategies to reduce the risk. It not only benefits the organization but also the individuals. On the other hand, the risk management techniques will help to face the accident and help us to be prepared for any accidents. The techniques will also reduce the severity and the after effects of the accidents. Financial damages are heavily influenced by the

Nature versus nurture Essay Example for Free

Nature versus nurture Essay In the field of psychology there is a large controversy on whether nature or nurture affect who we are or who we will become. Those who favor nature will argue that our intelligence, personality traits and capacity to achieve goals are largely influenced by genetics. On the other side, people who put forward the idea of nurture will say that it is the environment we live in that shapes who we become. According to John Watson, a strong psychologist who proposed environmental learning as a dominating side, he can be able to train a baby randomly chosen in a group of 12 infants, to become any type of specialist he wants. As of now, we know that both nature and nurture play important parts in molding an individual; however, environmental factors are the real origins of our behavior. There are many examples that can be given to support Watson’s behavioristic views and theories. For instance, identical twins have very remarkable similarities; however when raised in two completely different environments, for example how accessible resources are to each of them, private school versus public school, cause several differences in the way they think and behave. Also, how well a parent takes care of his child and how safe the environment surrounding the family is, affects the child’s behavior and decision-making skills. Also, often children who have been raised in a stable and safe environment, with lots of affection from their parents will have a better chance at handling situations and adapting faster to drastic changes than a child who lacked affection and sense of comfort throughout his whole life. In the end, it is a fact that we have traits that are predetermined by our genes, but we can still choose who we want to be through our lifetime by controlling the environment that surrounds each of us.

Theme of The Country of the Blind Essay -- H. G. Wells

H. G. Wells uses ethnocentrism as a strong device in the short story ‘The Country of the Blind’ to generate the central conflict and to convey the theme: the perils of that deadly combination of stubbornness and blindness. The people of the country of the blind have been isolated from the outside world for fifteen generations, making it hard for them to easily accept the truth and facts about the real world. An accidental fall while climbing a mountain leaves Nunez stuck in a valley, which turns out to be the country of the blind. Nunez, the seeing protagonist, after discovering the citizens are ‘blind’, expects this to be an adventure and eventually came up with an idea to be the king, since he can ‘see’. The idea of ruling the country of the blind evokes the ethnocentrism within Nunez and the blind people. Both, Nunez and the blind people refuse to accept new beliefs and values at first. But as compilations built up, Nunez accepts the way of life and traditions but not the beliefs. Nunez encounters the first ethnocentric conflict unexpectedly when the first three blind men ‘disc...

Write a Properly Referenced Essay on the Treatment and Management of a Patient with Corns

This essay will discuss the different types of corns. This requires looking at the possible causes, treatment and management of a patient with corns. According to SMAE Institute (2012), the different types of corns include Heloma Molle (soft corn), Heloma Durum (hard corn), vascular and neuro-vascular helomata. Hard corns are described by Carlson et al (2004), as thick hardened patches of dead skin and are a result from repeated pressure or friction occurring underneath the foot, on top of the smaller toes, or the outer side of the little toe. Badly fitted shoes may contribute to this as they rub onto the area causing friction. Hyperkeratosis is described by the SMAE Institute (2012), as the thickening process of the skin, a protective response due to the area becoming over stimulated due to pressure or friction. Hogan (2012), describes soft corns as being softer due to moisture in between the toes and more commonly found in between the fourth and fifth toes. According to Goldman (2011), the soft corn consists of a ring of hardened skin and has no nucleus. Treatment should be carried out by a professional such as a podiatrist or a foot health practitioner and requires the gentle removal of the outer ring using a scalpel. The application of astringent or powder to close the pores, reduce sweating and an application of Benzoin compound can be used to harden the skin. The patient should be given advice on appropriate footwear and the use of a gel toe separator to avoid the toes from rubbing together. The SMAE Institute (2012) state the hard corn normally occurs on top of the toes and contains a nucleus. Treatment should include disinfecting the foot and the gentle removal of the thickened skin and the nucleus. A padded dressing should be applied to the area to alleviate pressure and the patient should be advised on suitable footwear. If there are any mechanical causes these should be identified and corrective orthotic devices should be prescribed. As described by The SMAE Institute (2012), the treatment for vascular and neuro-vascular helomata requires enucleation with a scalpel. If this is not successful then silver nitrate or salicylic acid may be used to soften the area and eradicate the heloma. It may take several attempts to be destroyed. If a corn is left untreated it may become ulcerated and as a result may become infected. This will need draining if it contains liquid or pus and/or a course of antibiotics from the General Practitioner may be required. To conclude this essay it is important that an initial assessment is carried out by a podiatrist or health foot practitioner to determine the cause of the problem, so that early treatment can be given to prevent further discomfort. Once the initial treatment is given by the practitioner, regular visits should be maintained and home care advice adhered to. This will maintain the feet in a healthy condition. References: The SMAE Institute, (2012), Module 6, The Skin, Available: www.opencollege.podiatry.com. Last accessed 7th January 2013 Carlson J.K, Eisenstat, A.S, Ziporyn D.T (2004).  The New Harvard Guide to Women’s Health. USA: President and Fellows of Harvard College. 38. Hogan. (2012).  treatment.  Available: Hogan (2012), available from Medscape.com/article/1089807-treatment. Last accessed 7th February 2013. Goldman C. (2011).  corns.  Available: Goldman C. (2011), available from weblink: www.footpad.co.uk . Last accessed 3rd february 2013 Bibliography: Emedicine.medscape.com/article/1089807-treatment, (accessed 30/8/2012)www.webmd.com/†¦treatments†¦/calluses-and-corns-treatment-overv†¦(accessed 30/8/2012) www.feet for life.org, (accessed 31/08/2012)www.epodiatry.com/corns-callus.htlm, (accessed 09/02/2013)

Analysis of Nestle’s Business Environment

Company Overview Nestle, based in Switzerland, is the world’s leading food and nutrition company measured by revenues (Nestle, 2013). The company sells baby foods, breakfast cereals, coffee, confectionery, frozen food, pet foods, yoghurt and snacks through extensive distribution channels all over the world spreading out from facilities run by the company in over 100 countries. It owns several major consumer brands such as Stouffers, Nescafe, Kit-Kat, Carnation, Nestle water, among many others used by millions each year and which have established Nestle’s successful global brand image (Interbrand, 2013). This success can be attributed to clear focus and vision, as well as success in its continual differentiation and brand positioning which strengthen its market position (Jones, 2012). To sustain this success and thus maintain leadership in its market, the company must often audit and review its strategic position in light of changing factors in its business environment. This paper undert akes this strategic assessment employing the PESTLE framework of analysis. PESTLE analysis The PESTLE framework is a strategic tool used to measure market potential and situation of company (David, 2009). It focuses on factors in the external environment which encompass effects from the political, economic, social, technological, legal and environmental spheres. Political factors With operations spread out across the globe, Nestle is liable to political influences unique to various jurisdictions including applicable laws and regulations governing business operations, as well as stringent international health and safety requirements of significance in the food and nutrition sector, such as the ISO 9002 and HACCP (Hazard Analysis Critical Control Point) preventative food safety systems. The primary goal of these regulations is the protection of consumers from poor quality, potentially health averse/harmful products (Hill, 2006). The company has suffered challenges related to contamination of its products and poor quality supplies which have led to product recalls and market concern. This has hurt the company’s image and impacted sales as well as challenging it with regard to quality control (Nestle, 2013). The company has responded appropriately to address these, to ensure quality and safeguard confidence in its products (Jones, 2012). For successful engagement internationally, Nestle should endeavour to meet these expectations and to conform to the requisite legislations and regulations applicable. Economic factors The global business environment has recently been significantly hindered by economic setbacks due to downturn and global recession. These have adversely affected demand for products through its effect on consumer spending. However, recovery has been swift and the continuing globalization and consolidation has further enhanced growth and demand for product with the convergence in consumer tastes and preferences globally (Hanson et al., 2011). The rise in emerging market economies portends surplus buying power, as well as economies of scale which proffer added economic advantage (Vandewaetere, 2012). The leverage of huge resource capital and R&D capability into continual introduction and redesign of products enables Nestle to strengthen its competitive advantage. Through the localisation of operations in over 100 countries across the globe, the company manages to address the impact of foreign currency fluctuations on import and export aspects of trade (Jones, 2012). Social factors As a producer of finished consumer goods, Nestle is hugely dependent upon customer satisfaction and desirability of its product range to achieve success (Jones, 2012). The company, thus, chooses to embark on huge spending in its competitive sectors to maintain its brand image and to enhance product desirability. Competitive advantage in the sector requires continuous research and development leading to the frequent introduction of new products and redesign of products (Interbrand, 2013). This is a significant strength of Nestle and among the notable factors upon which its industry, sector or market leadership is based (Nestle, 2013). There is an increasing trend towards healthy eating which is increasing demand for healthier food products. This is laden with potential to affect product lines such as chocolate drinks (Jones, 2012). The company has taken specific steps such as the acquisition of specialised start-ups, and successful partnerships to meet the needs of health conscious co nsumers and thereby to take advantage of emerging market trends and opportunities (Vandewaetere, 2012). Nestle is therefore considered to be well adjusted to its market segments given its focus on this growth driver as well as its focus on popularly-positioned products which aims to provide a brand to meet every need. Its more than 8,000 brands enable it to achieve this strategic focus and to compete successfully against corporate rivals (Interbrand, 2013). Technological factors The fast pace of technological development and associated capabilities portend significant challenge for competitiveness in modern industry. Nestle has endeavoured to keep up through enormous investments in research and development to enhance its capability, as well as process efficiency which have enabled its successful differentiation and enhanced competitiveness (Nestle, 2013). However, the company still experiences challenges in its quality control with its inability to provide consistent quality in food products hurting company image and affecting sales (Jones, 2012). The company’s response in this regard has been quite appropriate enabling it to weather this challenge successfully. It has endeavoured to ensure quality in the foregoing and to safeguard confidence in its products through its seal of guarantee initiative (Interbrand, 2013). Environmental factors Nestle is involved in numerous programs aimed at making the company more eco-friendly which are inherent in its C SR initiatives. However, the company is criticised for its weak approach and over the effectiveness of their programs (Jones, 2012; Interbrand, 2013). With the scale of their operations across the globe and massive quantity of output, it is imperative that the company should enhance focus on its environmental impact which is a notable concern in modern industry. This factor has capacity to ruin reputations and affect performance (Hill, 2006). Legal factors Global operations in diverse jurisdictions require astute legal capabilities which Nestle seems to be endowed with. The company’s successful operations in over 100 countries attest to this giving it an edge in unmatched geographical presence in the industry. It also has notable competency in mergers and acquisitions which have enabled it to diversify and to successfully enter new markets thereby sustaining its competitive edge (Vandewaetere, 2012). Major challenges affecting the company Three major challenges are identified and explored to gauge their effect and to find out ways in which they might be addressed. Quality of products and supplies A major challenge with huge capacity for adverse impact on Nestle’s business potential concerns the quality of products delivered and thus the quality control schemes for its products. There have been instances of contamination of products as well as poor supplies which have led to a number of product recalls from the market (Interbrand, 2013). This challenge is fundamental particularly with regard to operations in the food and nutrition industry which is subject to stringent quality, as well as health and safety regulations. The company is subject to a high bargaining power of customers for the most part due to the availability of a wide range of substitute and alternative products in the market and fierce competition from worthwhile rivals (Carpenter and Sanders, 2007). Flouting of health and safety regulations also portends risk for operations in various jurisdictions and may lead to bans in markets and/or restrictions on the use of concerned products. This would definitely be a hindrance to business and would not only adversely impact sales but also would hurt company image and brand positioning which are vital intangible assets in a highly competitive market (Hanson et al., 2011). To reduce the negative impact of this challenge, the company needs to tighten its quality control procedures and schemes for products and also needs to enforce stringent procedures in the choice of suppliers and in the procurement of raw food items from them (Interbrand, 2013). This would not only guarantee conformance with requisite legislation but would also ensure that quality is maintained and adhered to across the entire supply chain. Also essential are measures to ward off loss of consumer trust and drop in confidence in products offered. Assurances in this regard are critical for the maintenance of brand image and reputation, and as well serve to guarantee product performance in the market (Jones, 2012; Vandewaetere, 2012). Weak implementation of eco-friendly initia tives Nestle pursues eco-friendly initiatives as constituent in its corporate social responsibility (CSR). Yet, these initiatives have been subject to extensive criticism over weakness in its approach and over the effectiveness of their programs (Vandewaetere, 2012). Environmentally friendly initiatives are particularly of concern for such entities as Nestle given their scale of operations across the globe and quantity of product output considering its 8,000 product brands (Interbrand, 2013). The primary objective of the company is the delivery of the best quality in everything from primary produce, choices of suppliers and transport, to recipes and packaging materials (Nestle, 2013). However, every stage in its supply chain is bound to have adverse environmental impact which is a notable concern in modern industry given the drive to environmental responsibility. Disregard of such concerns exposes the company to risks to reputation which could have a direct impact on performance (Ha nson et al., 2011). Increasing trend towards healthy eating With the rise in diseases associated with sedentary lifestyles, food choices, and eating habits, there has emerged global awareness of their impacts on individual health. This has engendered health consciousness and regard for choice of foods and their nutritive value or possible consequences. This has led to a trend towards healthy eating which continues to drive consumer preference and demand for healthier food products (Luthans and Doh, 2012). Such a trend is bound to affect popular product lines, such as chocolate drinks, that Nestle offers impacting demand and therefore market performance (Vandewaetere, 2012). In its consumer goods business, Nestle is hugely dependent upon customer satisfaction and desirability of its products to achieve success. It is thus immensely susceptible to market dynamics and trends such as eh above which it can do very little to control and manage (Kazem and Richard, 2008). The problem is further exacerbated by the emergence of social media and global networking through the internet which continues to drive globalization and which is causing a global convergence of consumer tastes and preferences (Hanson et al., 2011; Luthans and Doh, 2012). To counter this challenge, the company needs to embark on initiatives to develop a healthier range of products to cater to health conscious consumers and thereby to take advantage of the emerging trend and opportunities. Nestle should be keen to note the various dynamics and their impact on performance, and should develop flexibility which would enable faster response and adaptability to changes in the market (Jones, 2012). With a sound financial resource base, it is prudent for the company to pursue mergers and acquisitions, which it has done quite successfully, leveraging on its competence in that regard (Vandewaetere, 2012). This way, it is able to hasten its learning curve and guarantee success of initiatives (David, 2009) particularly in light of the fact that the company has an immense range of brands and a complex operational matrix which are in themselves quite a challenge to manage successfully. Conclusion Several factors affect Nestle in its international operations among them political, economic, social, technological, as well as environmental and legal factors, which are significant influences determining the success of operations in modern business environment. Three particular challenges are identified as having substantial impact on Nestle’s operations and business potential. They include: quality of products and supplies which portends loss of confidence in product; the company’s weak implementation of eco-friendly initiatives which are essential not only to check the environmental impact, but also serve as proof for goodwill to society; and, the increasing trend towards healthy eating which is a concern for future competitiveness of the company’s products. These challenges should be addressed to guarantee success of products in markets, as well as overall competitiveness. References Carpenter, M., and W., Sanders, (2007). Strategic Management: A Dynamic Perspective. Harlow: Pearson Prentice Hall. David, F. R. (2009), Strategic management: concept and cases (12th Ed). Pearson, NJ: Prentice Hall. Hanson, D., M., Hitt, R., Ireland, & R., Hoskisson, (2011). Strategic Management: Competitiveness and globalisation (Asia-Pacific, 4th Ed). South Melbourne, Australia: Cengage Learning Hill, C., (2006) International Business: Competing in the Global Economy, (7th Ed) Maidenhead: McGraw-Hill Interbrand (2013). Best Global Brands 2012. Accessed 1/9/2014 from: http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012.aspx Jones, S., (2012). Strategic Management at Nestle. Accessed 1/9/2014 from: http://www.articlesbase.com/management-articles/strategic-management-at-nestle-5907881.html Kazem, C., and L., Richard, (2008). Sustainable competitive advantage: towards a dynamic resource-based strategy. East London Business School: University of East London, UK. Luthans, F., and J., Doh, (2012). International Management: Culture, Strategy, and Behaviour, (8th Ed). Maidenhead: McGrawHill Nestle, (2013). Annual Report – 2013 (English). Accessed 2/9/2014 from: http://www.nestle.com/asset-library/Documents/Library/Documents/Annual_Reports/2013-Annual-Report-EN.pdf Vandewaetere, B., (2012). Personal Interview – 28th November, 2012: Responsible for European Affairs, Nestle. Accessed 2/9/2014 from: www.Nestle.com

While vs. Whilst

While vs. Whilst While vs. Whilst While vs. Whilst By Maeve Maddox A reader asks: what is the difference between while and whilst? Both while and whilst have been in the language for a very long time. While was in use in Old English; whilst is a Middle English development of while. As conjunctions they are interchangeable in meaning, but whilst has not survived in standard American English. I waited whilst Mugabe delivered what he thought were his pearls of wisdom I waited while breakfast was finished. To the American ear whilst sounds quaint. Some British and Canadian speakers think it sounds literary or old-fashioned, but many British speakers prefer it to while. Here are some quotations from newspapers: Why do flies gather inside a room, whilst bees and butterflies somehow avoid the open door or window? Jill Shimwell, Bebington(www.theguardian.com) has become the first major casualty of England’s World Cup campaign after dislocating his right shoulder while running near the team’s base on the Gulf of Finland. The England manager suffered the injury while jogging (www.theguardian.com) sheriff’s deputies in Kansas who were shot while transporting inmates from a jail to a court hearing on Friday died of their injuries, the police in Kansas City, (www.nytimes.com) agency that takes custody of children separated from their parents, have said that the children will not be reunited while their parents remain in custody. But reunification demands will increase as more parents are released from (www.latimes.com) See Among vs Amongst Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:10 Rules for Writing Numbers and NumeralsBody Parts as Tools of MeasurementWhen Is a Question Not a Question?

Breaking Up Essays (256 words) - Deep As The Sea, Consquence

Breaking Up She cried, cried on my shoulder and asked me for a chance, a chance to be with her again. But her simple request was finally refused. Before seeing her tears, I couldn't know how deeply she loved me. If her tears and her love to me is postively related, she loved me as a mother loves her only son. But why did she treat me as her friend, her helper, her listener, just sometimes her boyfriend? he saying that we never care the things we now enjoy is true. When I loved her as deep as the sea is, she didn't care me much. Now when I am tired to her, she asked me for a chance to care me as much as she had never done. But it is too late. romises are nice, but hardly kept, and they should not be easily made, or disappointments are expected. Her tears made me feel sorry and guilty, but nothing more than that. She wanted me to love her as I did before by her tears, but she failed. t is fated that I and she should be friends only. But we didn't believe this fate, and now we have been tasting the consquence we should have, which left us unrecoverable wounds on my heart and hers. At this moment I don't ask my lord for anything, except a quick recovery for her. lthough her tears were out of her eyes one by one, dropping on my right shoulder, my decision was not melted.

Advertisements to Compare Assignment Example | Topics and Well Written Essays - 750 words

Advertisements to Compare - Assignment Example Advertisements of this brand aim at creating concern within present and future mothers about baby -care and shifting their opinion from other similar products, both in terms of new design and quality information. Social Media channels can be selected as a mode of communicating the brand message as a whole instead of promoting VO5 targeting the young male and female audiences. This method of promotion will further help the brand in building media more loyal and informed customer base rewarding it with better market positioning in comparison to its competitors (Havas Worldwide, 2013). However, when applying this technique, the brand should be attentive in conveying any message that can raise disputes within its stakeholders. In addition, as it is likely that the messages conveyed through this mode is likely to be channelized within the mass in no time, negative publicity can become an obstruction to the brand’s continuous growth (Nadaraja, 2012). Television advertisement channels can be termed as another mode of mass communication by this brand for communicating to a huge base of customer audiences at a particular time. This type of advertisement channels prove to be effective as customers can get a better understanding of the brand based on their unique selling propositions conveyed through television medium (Bauer Media Magazines, 2013). Television advertising also raises concerns toward the appropriate identification of customers’ motivation needs. Under such circumstances, developing appropriate appeal through the advertisement will be necessary to avoid failure of the brand to attract a larger base of customers (Heath & Feldwick, 2007). Magazines also prove to be a very effective way for promoting such cosmetic brands, especially in case of women, who search for adequate information prior than selecting a particular grooming product. As magazines offer